Purpose
Online reviews have shown important information that affects consumers’ online shopping behavior. However, little research has examined how they may influence consumers’ online impulse buying ...behavior. The purpose of this paper is to bring theoretical and empirical connections between them.
Design/methodology/approach
The framework of this study was tested on three popular online group shopping websites in China (ju.taobao.com, dianping.com, and meituan.com). An online survey with 315 participants who had experience using these websites was recruited to verify the effects of consumers’ perceived value from reading online reviews on urge to buy impulsively and impulse buying behavior.
Findings
The empirical findings show that consumers’ perceived utilitarian and hedonic value from reading online reviews enhance their browsing behavior. Browsing positively affects consumers’ urge to buy impulsively and finally affects their impulse buying behavior. Further, this study finds that consumers with high impulsiveness focus more on hedonic value of online reviews, whereas consumers with low impulsiveness put more emphasis on utilitarian value. Browsing demonstrates a stronger effect on urge to buy impulsively for consumers with high impulsiveness.
Originality/value
This study is one of the early studies to investigate the relationship between social influence (e.g. influence of online reviews) and impulse buying. It draws upon the perspectives of browsing and consumer’s perceived value from the literature. This research also considers consumer differences regarding the level of impulsiveness.
Water is a vital source for both human and biological living. Today, water management and conservation, not only both in developing countries but also in and the developed countries ones, has is of ...great importance. In the traditional economy, water is not considered as a productive factor in the national accounts; however, but in reality, water is the primary factor in many direct and indirect goods and services. To evaluate the effect of growth in the added value of agriculture, industry and electricity sectors on the added value of water sector in the Mazandaran province, coefficients of ARDL model were estimated using the Micro fit software. The extended Dickey-Fuller unit root test was used for the statistical test of variables. The static test of variables showed that all variables were significant at the 95% confidence level and were also consistent with the theory. A 1% increase (decrease) in the added value of industry and electricity resulted in the increase of 0.54 % and 0.39 %, respectively, increase (decrease) in the added value of the water sector, respectively. Also, 1% increase (decrease) in the added value of the agricultural sector caused in a 0.54% increase (decrease) in the added value of the water sector. Industry and electricity sectors affected the added value of water sector more than agriculture. In the long-term, the growth of the added value of the industry sector had the greatest impact on the growth of the added value of water sector. Based on the results, controlling water use in agriculture, industry and electricity sectors increases increased the effects of the added value of these sectors on the added value of the water sector.
ABSTRACT
Merchandise return policies (MRPs) have long been an important area of interest for operations and supply chain management researchers, who have identified some key advantages and ...disadvantages of offering comprehensive and convenient return policies. However, there is a lack of rigorous scholarship on one key dimension of MRPs—return time leniency. Understood as the amount of time that buyers have within which to return purchased items, return time leniency is often considered one of the leading indicators of a retailer's MRP friendliness. In the current study, we extend prior work on MRPs by introducing a signaling theory perspective to return time leniency. This allows us to develop a more nuanced interpretation of the underlying economics associated with extending the window of time during which returns are accepted. We do so by positioning our study in a retail context where such issues are highly important to consumers—online retail.
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BFBNIB, FZAB, GIS, IJS, IZUM, KILJ, NLZOH, NUK, OILJ, PILJ, SAZU, SBCE, SBMB, UL, UM, UPUK
The multi-trip vehicle routing problem with time windows and release dates is a variant of the multi-trip vehicle routing problem where a time window and a
release date
are associated with each ...customer. The release date represents the date when the merchandise requested by a customer becomes available at the depot. The interest for this problem comes from the field of city logistics and the study of delivery systems involving City Distribution Centers (CDC). In these systems, goods are first delivered to a CDC before being transferred to eco-friendly vehicles for final delivery. We propose to address the problem through a population-based algorithm, with a giant tour representation for individuals. An efficient labeling procedure allows turning giant tours into solutions. Experiments demonstrate the effectiveness of the method.
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BFBNIB, DOBA, IZUM, KILJ, NMLJ, NUK, PILJ, PNG, SAZU, UILJ, UKNU, UL, UM, UPUK
This study aims to investigate the effect of loyalty and fanaticism on supporters’ loyalty in purchasing original merchandise. Fanaticism was proposed to mediate the effect of loyalty on purchase. ...About 100 samples from supporters of Persela Lamongan football club were used to test the proposed model. Data were collected by questionnaire and tested its validity and reliability. We apply Partial Least Square (PLS) method to test the hypothesis. Based on the research results, it could be concluded that fanaticism did not affect purchasing decisions. Meanwhile, it had been proven that supporter loyalty had a positive effect on fanaticism, supporter loyalty had a significant positive effect on purchasing decisions. It means that fanaticism was not able to strengthen the influence of supporter loyalty on purchasing decisions.
Resumen Las pautas de comiso para el comercio interno emitidas entre los años de 1837 y 1843 fueron mecanismos para que las mercancías pudieran circular con orden dentro del territorio nacional, en ...ellas se incluían a los juicios de comiso cuya función era juzgar la legalidad de la estancia, transporte y comercio de los bienes; dichos procesos son especiales por el número de partes, así como por el procedimiento a seguir y las penas establecidas a quienes no cumplían con las normas. En ese sentido, también se buscaba que la Hacienda pública no dejara de percibir ingresos generados por la actividad comercial.
Two main types of value have been established in the retail literature: merchandise value based on the quality and price of a store's offerings and differentiation value based on the extent of ...atmospheric cues in the environment. However, it is not clear what happens when a store offers both types of value to a high degree. We investigate how offering a bargain (or price cut) affects consumer responses for high and low differentiation store environments. In two studies, using a simulated store environment in a behavioural laboratory, we find that the presence of bargains in a highly differentiated store environment negatively influences store affect and, in turn, approach behaviour. This effect, however, only holds true for low familiarity stores and can be explained by processing fluency theory. Consequently, retailers focusing on store environment differentiation should reconsider their use of bargains.
•Bargains in differentiated store environments lead to less store affect.•The interplay between merchandise and differentiation value is hard to process.•This processing disfluency however only plays a role in low familiarity conditions.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
This study aims to analyze and identify the factors influencing purchase intention in Korean merchandise with the mediation of brand equity. The object of this study is to respondents aged 15-26 ...years and the average is still in school and already working who intend to buy Korean merchandise. The independent variables used in this study are entertainment, interaction, trendiness, advertisement, and e-wom, as well as brand equity as an intervening variable and purchase intention as a dependent variable. This study was obtained using a questionnaire filling method, a quantitative approach, and a purposive sampling technique. The author used Smart PLS to analyze the data.
Ever since Disney acquired Lucasfilm in 2012, the Star Wars franchise has been widely praised for its updated take on and inclusion of diversity (extending in particular to women), having moved away ...from its image as purely a boys’ club to include everyone. While this may seem true at first glance if we regard the blockbuster films of the Star Wars franchise, such a sentiment proves to be more problematic when we consider the merchandise accompanying the films. This article starts by reading the gender diversity of the Star Wars franchise as “plastic representation” (Warner 2017), branching out to include Star Wars merchandise as paratexts (Genette 1997, Gray 2010, Scott, 2017). Reading Star Wars toys, action figures and play sets as culturally significant objects and markers of fan identity (Geraghtly 2014), I argue that these paratexts serve to bolster gendered franchising and to work as “fanagagement” (Hills 2010) to promote certain types of fan engagement in Star Wars, while at the same time policing others.
This article investigates the interplay between art, commerce and democratization in the contemporary art market. It studies the roles of art merchandise, such as mugs decorated with images of high ...art, in the contemporary art market in China. Relying on interviews, observations and other qualitative data, this article demonstrates that the merchandising of contemporary art is legitimate in China. The generation of income and promotion of artists and contemporary art generally emerged as important roles that China’s art world participants assign to art merchandise. Art merchandise is fitting for these roles in a consumer society. The prevalence of art merchandising in China stems from a lack of state support for contemporary art, and a specific cultural and historical context that makes people more attuned to accept multiples. This article contributes to the sociology of art, the literature on the democratization of art and arts marketing literature.
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NUK, OILJ, SAZU, UKNU, UL, UM, UPUK
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