Purpose: The purpose of this paper is to explore participants' attitudes and receptivity to a #CondomEmoji campaign insofar as investigating whether attitudes and receptivity were important ...predictors for brand impression and intention to buy. Design/methodology/approach: This study involved 206 research participants who live in Jakarta and Surabaya and who answered online questionnaires to measure attitudes, receptivity to #CondomEmoji advertising, brand impression and intention to buy condoms. Questionnaires were circulated on several social media platforms and instant messaging apps. The participants were asked to watch the #CondomEmoji advertising video before proceeding to fill out the questionnaires. Findings: Research findings suggested that participants mostly held negative attitudes and receptivity to the campaign. Non-sexually active participants were more likely to perceive the advertising as offensive. Attitudes and receptivity were good predictors for brand impression, yet attitude was not significantly attributed to intention to buy condoms. The result was stronger in sexually active participants. Research limitations/implications: Non-sexually active young people need to be more informed about healthy sexual behavior so that they would not feel embarrassed to discuss and ask about sexual behavior. A socially acceptable condom-use advertising campaign needs to be conducted to lessen the resistance of conservative audiences. Originality/value: This paper offers an insight into how conservative audiences may respond to social-media-based campaign of safer sex.
How do artists and art educators who are engaged in regular thrifting view their consumptive practices? In this article, I draw on a small pilot case study and interview data from five ...artist-educators living in the southwestern United States and examine the motivations and habits of their thrift shopping practices. Findings shared by participants elucidate their conscious decisions to prioritize the purchase of secondhand goods and personal stories linked to the objects. Five themes about thrift shopping habits emerged from the data: (1) linked to personal identity; (2) utilitarian; (3) activism; (4) objects hold meaning; and (5) thrifting promotes feelings and actions related to relaxation and pleasure. Results conclude that artists and art educators view thrift shopping and consumer culture as a personal, interventionist practice that questions social norms. They also recast thrift shopping as a place of collaborative social practice in which participants have the power to individualize consumption.
Full text
Available for:
BFBNIB, NUK, PILJ, SAZU, UL, UM, UPUK
Abstract Objective Examining factors influencing food label use among Singapore's supermarket shoppers using the Theory of Planned Behavior. Design A point-of-purchase survey among general shoppers ...in 2 supermarkets. Setting Singapore, a country whose population is exposed to a wide range of food labeling formats because of the import-dependent nature of the food industry. Participants A total of 200 shoppers (Chinese 75.5%, Malays 8.5%, and Indians 7.0%) participated in the survey. Main Outcome Measures Independent variables composed of attitudes and subjective norms (both 5-point Likert); perceived behavioral control and diet-health concern (both 5-point semantic differential); and knowledge (18-item index). Dependent variables were intention to use food labels (5-point differential scale) and actual use of food labels (19-item index). Analysis Data were analyzed using descriptive statistics, mean analysis, and multivariate linear regression. Results Low levels of knowledge and health literacy were found. Attitudes, subjective norms, and behavioral control differed significantly by age and ethnicity. Subjective norms and diet-health concern were significant predictors of intention to use food labels. Conclusions and Implications Lack of knowledge but positive attitudes toward food labels make Singapore's consumers vulnerable to misusing or being misled by food label information. Demographic differences demonstrate the need to develop targeted educational interventions and enhance awareness of and ability to use food labels.
Full text
Available for:
GEOZS, IJS, IMTLJ, KILJ, KISLJ, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UL, UM, UPCLJ, UPUK
In-store hoarding refers to shoppers taking possession of an item and keeping it for themselves while shopping although they are not sure whether or not to buy. We investigated the impact of ...perceived limited availability on in-store hoarding and purchases in the domain of a "here today, gone tomorrow" retail environment where merchandise availability is constrained by a short renewal cycle and a limited supply. We tested the model with female shoppers from fast fashion retailers. Perceived perishability and scarcity intensified anticipated losses of not buying, accelerating in-store hoarding and purchases. We discuss theoretical and practical implications of in-store hoarding that may induce on-the-spot purchases.
Full text
Available for:
BFBNIB, CEKLJ, IZUM, KILJ, NMLJ, NUK, PILJ, PNG, SAZU, UL, UM, UPUK
Abstract Objective To compare the diets of African American and Hispanic families in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) prior to the 2009 food package ...revisions. Methods Mother-child dyads were recruited from 12 WIC sites in Chicago, IL. Individuals with 1 valid 24-hour recall were included in the analyses (n = 331 children, n = 352 mothers). Results Compared to their African American counterparts, diets of Hispanic mothers and children were lower ( P < .001) in percentage of calories from fat, added sugars, sodium, and sweetened beverages, but higher ( P < .001) in vitamin A, calcium, whole grains, fruit, and total dairy. However, no groups met national recommendations for percentage of calories from saturated fat, fiber, sodium, whole grains, vegetables, and total dairy. Conclusions and Implications There are racial/ethnic differences in dietary intake, and future research is needed to determine whether diets improve as a result of package revisions and whether uptake of these changes varies by race/ethnicity.
Full text
Available for:
GEOZS, IJS, IMTLJ, KILJ, KISLJ, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UL, UM, UPCLJ, UPUK
From trade fair stands to museum concepts, the successful transfer of information to a wide public audience relies on effective staging and appropriate architectural design. While museum exhibitions ...focus on the art of communicating content, with commercial aspects tending to play a more subordinate role, the goal of trade fair stands and showrooms is to convey a brand image. And at least since large companies like BMW and Mercedes began introducing commercialized museum concepts designed to stage their brands, the phenomenon has come full circle.
Not infrequently, planners today must not only accomplish the demanding task of designing an exhibition; they must also meet full service demands, from briefings and CI design to realization. How to do this successfully is the subject of short articles by authors from the relevant fields. With extensively documented project examples organized by presentation or exhibition type, these valuable technical articles offer a detailed roadmap to practical success.
Traditional Window Designs of Kirklareli, Turkey is original research on window design and presents readers the unique culture of Turkey. The theme of this book is based on samples of windows of the ...late 19th and early 20th century in Kirklareli. A total of 103 homes of traditional style have been observed in the old districts of the city. The windows in these buildings were studied in detail, were photographed and their plan, sectional elevations and views were obtained by scale drawings. Samples from 57 windows that were collected during the research process were selected to be published in this book. Some details are important with their color, with their ornaments and details, with their place in the façade having architectural elements belonging to certain periods, and with carvings of certain symbols. This presentation is a significant step towards creating new designs with respect to cultural continuation and in building protection studies. Thus the book provides a rich illustrated resource for architects, designers and researchers interested in gaining a better understanding of diversity of design characteristics in different neighborhoods of Kirklareli in Turkey. Readers, including students and industry professionals can learn from the lessons provided in this book about unique window design and production.
Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international ...marketing issues in a fast changing world. These include topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional distances, organizational learning and knowledge transfer in MNCs, and international marketing strategies in fast changing environments. Collectively, the papers in Volume 26 shed significant light on many emerging issues and form a solid foundation for future research.
În vânzarea cu amănuntul, mulţi clienţi părăsesc magazinul fără a face vreo achiziţie din cauza diferiţilor factori. Un studiu detaliat a fost realizat pentru a înţelege factorii care influenţează ...decizia clientului de a părăsi magazinul, fără o achiziţie. În cadrul studiului, datele au fost colectate de la 1838 de clienţi ai unui magazin de îmbrăcăminte si au fost analizate statistic folosind metoda de analiză a factorilor. Analiza factorilor a grupat 21 de variabile care influenţează factori importanţi, si anume: marfa, serviciile si personalul de vânzări. Printre acestea, motivele legate de marfă precum disponibilitatea produselor la modă, marca preferată si calitatea s-au dovedit a fi factori importanţi care influenţează clienţii. În cadrul studiului, au rezultat concluzii pentru comercianţi. Studiul sistematic al factorilor care influenţează clientul să renunţe la o achiziţie a fost limitat la vânzarea cu amănuntul a articolelor de îmbrăcăminte. Prin urmare, lucrarea de faţă va fi foarte utilă pentru comercianţii de îmbrăcăminte, cu scopul de a satisfice clienţii într-o manieră mai eficientă.
This study investigates the dynamics of customers' buying behavior of a prominent lifestyle brand in Japan with an unique brand community. The analysis examines the lifestyle of its customers, from ...dimensions of customers' enthusiasm towards the brand to purchase preference factors of where, when, and how purchases. We construct a Hidden Markov Model (HMM) to relate the customers' profile based on the multiple purchase preference factors to observe buying behavior over four different periods. Using this model, we have identified six relationship states and classified customers into corresponding behavioral sets over four periods. Finally, the hidden customer states are compared among male, female, mature, and variety of shop visits behavior for identifying key behavioral differences. The findings on customer behavioral dynamics are useful to retailers for the purpose of enhancing services and customer experiences through more appropriate product recommendations and for new product development.
PDF
