Vizualni elementi poruke ostvaruju svoju funkciju samo ako se poštuju kriteriji uspješnog grafičkog oblikovanja i komunikološke strukture čovjeka, koji u obzir uzimaju psihofiziološke osobine ...ljudskoga oka, osnovne zakonitosti percepcije i vanjske faktore (medij, mjesto izlaganja). U radu se obrađuje problematika uspješnog korištenja vizualnih elemenata kod vanjskog oglašavanja na primjeru promidžbenih jumbo-plakata hrvatskih političkih stranaka. Istraživanje je usmjereno propitivanje da li su političke stranke oblikovale svoje plakate u skladu sa profesionalnim kriterijima grafičkog dizajna. U radu se preispituje uspješnost oblikovanja ključnih vizualnih elemenata. Teorijska rasprava je provedena kroz formiranje i analizu strukture profesionalnih kriterija za korištenje vizualnih elemenata, te analizu njihove primjene na promidžbenim plakatima političkih stranaka.
Visual elements of the message are functional only if the criteria of graphic design and communicational structure are appreciated, which are taking psycho-physiological characteristic of the human eye into consideration, basic laws of perception and outside factors (media, place of the message). The paper is dealing with the problem of successful usage of visual elements in outdoor advertising on the example of billboards of croatian parliamentary parties in the time of the parliamentary elections. The research is aimed questioning are the political parties designed their billboards using professional standards of graphic design. The paper is exploring success in designing key visual elements. Theory discussion is conducted thru forming and analysis of the structure of professional criteria for the usage of visual elements and analysis of their application on billboards of parliamentary parties.
Provider: - Institution: - Data provided by Europeana Collections- Plakat za razstavo Gorenjci v prvi svetovni vojni, ki je bila v Mestni knjižnici Kranj. Na razstavi so bili razstavljeni predmeti ...in dnevniki geometra Franca Zupančiča.- All metadata published by Europeana are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, Europeana requests that you actively acknowledge and give attribution to all metadata sources including Europeana
Provider: - Institution: - Data provided by Europeana Collections- All metadata published by Europeana are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain ...Dedication. However, Europeana requests that you actively acknowledge and give attribution to all metadata sources including Europeana
Provider: - Institution: - Data provided by Europeana Collections- All metadata published by Europeana are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain ...Dedication. However, Europeana requests that you actively acknowledge and give attribution to all metadata sources including Europeana
Provider: - Institution: - Data provided by Europeana Collections- Plakat je izdelala bibliotekarka Ana Černuta. Fotografije vzete iz knjige Zasavska industrijska dediščina (Foto klub Hrastnik, ...2013).- All metadata published by Europeana are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, Europeana requests that you actively acknowledge and give attribution to all metadata sources including Europeana
Provider: - Institution: - Data provided by Europeana Collections- Plakat je izdelala bibliotekarka Ana Černuta. Fotografije vzete iz knjige Zasavska industrijska dediščina (Foto klub Hrastnik, ...2013).- All metadata published by Europeana are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, Europeana requests that you actively acknowledge and give attribution to all metadata sources including Europeana
Provider: - Institution: - Data provided by Europeana Collections- All metadata published by Europeana are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain ...Dedication. However, Europeana requests that you actively acknowledge and give attribution to all metadata sources including Europeana
Provider: - Institution: - Data provided by Europeana Collections- All metadata published by Europeana are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain ...Dedication. However, Europeana requests that you actively acknowledge and give attribution to all metadata sources including Europeana
Provider: - Institution: - Data provided by Europeana Collections- All metadata published by Europeana are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain ...Dedication. However, Europeana requests that you actively acknowledge and give attribution to all metadata sources including Europeana
Provider: - Institution: - Data provided by Europeana Collections- All metadata published by Europeana are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain ...Dedication. However, Europeana requests that you actively acknowledge and give attribution to all metadata sources including Europeana
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