The role of electronic word-of-mouth (eWOM) has been recognized by marketers and academics, but little research has examined the impact of eWOM on purchase behavior. Building on dual-process models ...of persuasion, this study aims to disentangle the effect of different online review features (i.e. argument quality, review valence, review helpfulness, message sidedness, source credibility and reviewer recommendation). Using product reviews and purchase data from an online retailer website, we investigate the financial impact of online product reviews on purchase decisions. The results demonstrate the persuasive power of different review features that are derived from dual-process models of information processing. Managerial implications on how advertisers and companies should design and manage online product reviews are offered.
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BFBNIB, IZUM, KILJ, NUK, PILJ, SAZU, UL, UM, UPUK
The widespread use of social media has created a huge market for digital marketing platforms. However, as people spend more time on social media daily, concerns about its impact on mental health have ...grown. Although several studies on the effects of social media on mental health have been conducted, the number of studies focusing on this issue, particularly in Malaysia, is still limited. As a result, little is known about the link between social media and purchasing behavior, as well as mental health. In order to fill this gap, the current study examines the relationships between social media use and purchase behavior, social media use and mental health, and purchase behavior and mental health. The data were collected using a quantitative method by distributing a questionnaire to social media users, particularly the X, Y, and Z generations. Data from 195 social media users were analyzed using Partial Least Squares-Structural Equation Modelling (PLS-SEM). There are significant associations between social media use and purchase behavior, as well as the impact of social media use on users’ mental health. There is no evidence, however, to support the significant association between purchase behavior and users’ mental health. The findings can help relevant agencies to better understand the impact of social media use on purchase behavior and mental health, and the impact of purchase behavior on mental health.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
The COVID-19 pandemic has had a profound psychological and behavioral impact on people around the world. Consumer purchase behaviors have thus changed greatly, and consumer services companies need to ...adjust their business models to adapt to this change. From the perspective of consumer psychology, this paper explores the impact of consumer purchase behavior changes over the course of the pandemic on the business model design of consumer services companies using a representative survey of 1,742 individuals. Our results show that changes in consumer purchase behavior have a significant impact on the design of consumer services firms' business models. Specifically, changes in consumers' purchase object, motive, and timeframe are more likely to spark a novelty-centered business model design, whereas changes in purchase method tend to inspire an efficiency-centered one. Our findings provide a theoretical reference for consumer services companies in designing business models when faced with unexpected crises.
Abstract
Blockchain‐based track and trace (BCT) is increasingly adopted in the retail supply chain. However, there is little rigorous empirical evidence quantifying the effects of BCT on consumer ...purchases or examining the heterogeneity of these effects with varying product‐related characteristics. Employing transactional data from a leading global e‐retailer that contains 540 stock keeping units (SKUs), we design a quasi‐natural experiment spanning 80 weeks to estimate the signaling effect of BCT (i.e., disclosure of the BCT to consumers) on consumer purchases. Drawing on the signaling theory, we propose that BCT can serve as an effective and reliable signal of the product quality and trustworthiness of the retailer. Our research uncovers significant positive effects of BCT on the average purchase quantity per buyer, the total number of buyers, the number of new buyers, and the number of unique visitors to the traced products. We also find nuanced moderation effects for two product‐related characteristics—namely, consumer review inconsistency and product origins—on the influence of BCT on consumer purchases. Specifically, the signal effectiveness of BCT is stronger for products with more inconsistent customer reviews that indicate greater information asymmetry. The effect of BCT for products sourced globally is magnified because of the high BCT signal reliability attributed to the unique properties of the blockchain. The heterogeneous effects of BCT by varying product‐related characteristics can inform managers in selecting the right products to implement BCT.
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BFBNIB, FZAB, GIS, IJS, IZUM, KILJ, NLZOH, NUK, OILJ, PILJ, SAZU, SBCE, SBMB, UL, UM, UPUK
Objectives: This study aimed to examine the effect of eating habits and dietary attitudes on dessert consumption among university students in Gwangju Province, South Korea. Methods: A survey was ...conducted from May to June 2022. Out of 300 distributed questionnaires, 261 valid responses were included in the analysis. The survey assessed dessert selection, satisfaction, consumer attitudes and behaviors, as well as factors influencing satisfaction. Results: Both genders reported purchasing desserts 2 to 3 times per week, primarily after lunch, due to the convenience of dessert accessibility. Males favored ice cream, bakery items, and fruits, while females preferred bakery items, ice cream, and fruits in that sequence. ‘Having fun’ was identified as the most common motivation for dessert consumption post-meal. Notable gender disparities emerged regarding perceptions of dessert consumption, including its role in stress relief, potential for nutritional imbalance, positive effects, and preferences for seasonal menus. Significant gender-based differences also manifested in intentions to purchase dessert, responsiveness to price changes, and inclination to recommend desserts to others. Conclusions: This study offers foundational data on university students’ dessert purchasing behaviors, perceptions, and satisfaction levels, intending to inform strategies promoting healthier dietary habits.
Sustainability is one of the main impacting trends that is shaping today’s industries, and the cosmetics sector is no exception. The paper presents a systematic literature review of the ...sustainability paradigm affecting cosmetics industry, trying to investigate the state of the art of the scientific literature about the embracement of sustainability and Circular Economy paradigm by the cosmetics sector, digging deeper the distinctive practices that should be employed by companies along the cosmetic product lifecycle, and the connection with the several stakeholders involved in the Green Transition path. The study has been pursued from a double perspective: firstly, from a final customer’s point of view, trying to understand which main factors are influencing the green purchasing behavior in the cosmetics industry and their managerial implications. Then, from a product lifecycle perspective, deepening what are the best practices for the development of a sustainable cosmetic product. Moreover, the paper proposes possible insights to develop a managerial framework able to support cosmetics SMEs in their transition toward sustainability, starting from the findings identified in the literature review.
•Systematic Literature Review of Sustainability paradigm in the Cosmetics Industry.•The paper identifies the main factors are influencing the green purchasing behavior in the Cosmetics Industry.•The paper deepens what are the best practices for the development of a sustainable cosmetics product.•It proposes possible insights to develop a managerial framework able to support cosmetics SMEs in their transition toward sustainability.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
Despite the increasing sustainable practices from the luxury industry, research show little evidence on consumers’ reactions toward sustainable luxury. This paper aims at understanding changes in ...consumers’ consumption behavior toward sustainable luxury fashion products in the Post-Pandemic Era. We use exploratory qualitative research conducted by semi-structured in-depth interviews involving luxury consumers in China based on grounded theory. With the help of Nvivo12, the interview data is coded and analyzed to identify the influencing attitude and intention of sustainable luxury fashion in China in the Post-Pandemic Era. The findings show that hedonic value, uniqueness value, social value, functional value (practicality, quality, and value for money), health value and sustainable value affect purchase intention toward sustainable luxury in the Post-Pandemic Era. A theoretical model is built to systematically analyze the determinants of purchase behavior. This study will contribute to the literature on sustainable luxury fashion behaviors by performing in-depth interviews in the Post-Pandemic Era. Besides, the findings provide guidance for industries to make customer-based sustainable strategies when practicing sustainable development in luxury fashion in China.
The practice of green consumption has become a common initiative of the international community. Existing studies have shown that emotional factors have an important impact on consumer behavior, but ...few scholars in the field of green consumption behavior have explored the relationship between positive emotions and green purchase behavior in specific dimensions. This study creatively put forward two dimensions and four kinds of positive emotional appeals which include the cherishing appeal, the yearning appeal, the proud appeal, and the admiring appeal. Through the conceptual model analysis based on the data, the effects of different four positive emotional appeals on consumers’ perceived green value, perceived green responsibility, and green purchase behaviors were confirmed. The results indicated that the four kinds of positive emotional appeals, perceived green value, perceived green responsibility, and green purchase behavior were positively correlated. Perceived green responsibility and perceived green value have significant mediating effect on the relationship between positive emotional appeals and green purchase behaviors. Middle doctrine significantly moderates the relationship between positive emotional appeals (Cherishing VS. Yearning) and perceived green value.
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