Purpose: This research aimed to find out what causes consumer ethnocentrism. In addition, the study will look into the relationship between ethnocentrism and consumer purchase patterns in Chennai.
...Theoretical Framework: Consumers are increasingly confronted with a wide selection of home and foreign products as marketplaces become more globalised. Consumer ethnocentric attitudes are one factor affecting the purchase of domestic versus international products.
Design/Methodology/Approach: A total of 139 consumers in Chennai were polled in this face-to-face study. Correlation and regression tests were used to analyse the data.
Findings: Consumer ethnocentrism is most strongly predicted by the factor 'prejudice.'
Research, Practical & Social Implications: According to the study, consumer ethnocentrism significantly and positively impacts customers' purchasing decision patterns.
Originality/Value: To develop successful marketing tactics inside and outside national borders, marketers must comprehend consumers' ethnocentric tendencies. The study's findings will also help marketers create and tailor their own strategic initiatives for the home market. The results of this study suggest that customer ethnocentrism and consumer shopping habits in Chennai are related.
The digital age which is signed by the use of internet media on business through various channels such as electronic commerce (e-commerce) creates a new thing of consumer behavior particulary on ...students. The aims of this study were to find out the effect of social influence on students’ purchase decision at marketplace of Shopee. This research is categorized into quantitative research and used a verificative description method. The data were collected using observation and online questionnaire technique. The sampling technique of this research used a purposive sampling with total of the samples were of 91 students who had been purchasing at Shopee. The analysis result showed that there was a positive and significant effect of social influence on purchase decision at marketplace of Shopee is 31,7%. Briefly, the hypothesis proposed in this research was accepted. In conclusion, it can be stated that social influence can effect on students’ purchase decision at marketplace of Shopee.
Due to the ever-increasing harmful emissions affecting natural life and health seriously, it is inevitable the usage of renewable energy sources instead of fossil resources in the near future. ...Another drawback of fossil fuels is several threats like environmental pollution and global warming, which are potential risks for future generations. Given that the transportation sector makes a huge contribution to carbon emissions, the importance of battery electric vehicles (BEVs), which are an eco-friendly form of vehicles is obvious. Because the BEV market has been rapidly expanding recently, it has become a significant issue to assess BEV alternatives comprehensively from the customer's point of view. This assessment can be made by addressing the basic features of each BEV. Further, multiple criteria decision making (MCDM) techniques are efficient instruments for the right BEV purchase decision. In this work, therefore, ten BEVs are chosen as alternatives. These vehicles are then ranked using SECA, MARCOS, MAIRCA, COCOSO, ARAS, and COPRAS multi-criteria techniques on the basis of technical specifications, such as acceleration, price, battery, range, and so on. Afterward, results from various MCDM techniques are aggregated by applying the Borda count and Copeland ranking methodologies. “Price”, “permitted load,” and “energy consumption” are determined as the most three significant factors for BEV selection, respectively, whereas Tesla Model S is highlighted as the best choice. Further, the robustness and reliability of the results are performed by applying a sensitivity analysis. The proposed framework can be utilized as a basis for more detailed purchasing decisions.
•A novel integrated MCDM model for BEV selection is presented.•Six MCDM methods as well as two ranking strategies are utilized.•10 BEVs are evaluated as per 11 factors.•Price, permitted load, and energy consumption are the most significant factors.•Tesla Model S is highlighted as the best choice.
Full text
Available for:
GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
This article was created with the aim of identifying the influence of location and promotion on purchasing decisions at Geprek Express outlets in Samarinda, with a population of 258 people, where the ...sample in this study used 15% of the total population, namely 39 people. To get the data in this study, the author uses a questionnaire or a questionnaire, with a simple linear regression data analysis method and multiple linear regression analysis. The results of the partial calculation show that the T-count number has a lower number than the Ttable can be said that there is a joint influence of location and promotion on purchasing decisions at Geprek Express Gerai Bumi Sempaja outlets, Samarinda city. So marketing field of Geprek Express in Samarinda City to further increase promotional activities so that the products from Geprek Express are better known by the wider community so as to foster public interest in buying these products.
This study aims to determine the influence of brand image and price on the purchasing decisions of fashion consumers at one of the distros in the city of Bandung. The research method used is the ...Quantitative method with the Verification approach, the samples taken in this study are consumers who have purchased a product with as many as 100 respondents with the accidental sampling technique. Furthermore, primary data uses to obtain supporting data and information, namely data obtained directly from consumers. Based on research using path analysis, the brand image variable has a direct effect of 22.8%, an indirect effect through the price relationship of 13.1%, and the total effect is 35.9%. The price variable has a direct effect of 14.1% and an indirect effect through the brand image relationship of 13.1%; the total effect is 27.1%. The research results on the correlation coefficient of determination illustrate the magnitude of the contribution of all independent variables, namely brand image and price, in determining the purchasing decision variable, which is 0.630 or 63%. In comparison, other factors that influence purchasing decisions that are not examined are 36.9%. The implications of the research results are for fashion businesses to pay more attention to brand image and price to improve purchasing decisions.
This study explored the effect of e-marketing on consumer purchase decision in Jordan. The population includes all the accessories E-marketing companies that are located in Jordan. The sample consist ...of (100) individuals who work as mangers. The researcher used a questionnaire that sheds a light on e-marketing. The targeted variables are: (website, social media). It was found that the severity of the impact of E-marketing on consumer purchase decision in Jordan is high. It was found that website and social media have a high impact on consumer purchase decision in Jordan. It was found that there is a significant difference between the managers’ attitudes which can be attributed to the company age regarding for the favor of the companies which has been established since more than 10 years. The researcher recommends assisting local companies in developing their electronic marketing methods. That shall foster the development of commercial companies, especially small and medium companies.
Using social media with email marketing is one of the most frequent forms of digital marketing used by businesses. Because of their ease of use and resilience, social media and email marketing are ...particularly effective in increasing customer involvement and, as a result, influencing purchase intent. Overall, digital marketing technologies enable firms to easily and quickly sell their products, resulting in an increase in sales volume. CoderFirst Sri Lanka, an ICT company, is the subject of this study, which aims to investigate the relationship between social media, email marketing, and customer engagement and purchase intention. Theoretical evidence of the relationship between the components is sought, as well as a determination of the appropriate implications for the long-term use of the research findings. 363 individuals completed an online questionnaire as part of this study's research instrument.
The success of a business in today's globalized market depends on effective marketing and product innovation. This study aims to analyze consumers' assessment of various factors such as promotion, ...location, brand, price, taste, and packaging size, and their impact on purchasing decisions for Saladpilih.id fruit salad. The research method involves a quantitative approach and data collection through online questionnaires. A total of 94 samples were obtained using nonprobability sampling with the Slovin formula. The findings indicate that promotion, location, brand, price, taste, and packaging size were positively assessed by consumers, with purchasing decision receiving the highest score of 4.19 and promotion the lowest at 3.87. The study also reveals that promotion, location, brand, price, taste, and packaging size all influence consumer decisions when purchasing Saladpilih.id fruit salad.
Increasing the Indonesian people's awareness level at the level of halal awareness impacts the rising demand for halal products. Consumers in the understanding of halal or haram products are limited ...to the halal label, even though they are not necessarily verified as halal. Generation Z, which has characteristics familiar with technology and high curiosity, turns out to have a low level of religiosity compared to other generations. This study examines and explains the role of halal awareness in mediating the relationship between halal literacy and purchasing decisions. The number of samples in this study amounted to 125 Muslim generation Z respondents from Salatiga and Surakarta, obtained using a purposive sampling technique. This study used a path analysis technique with SmartPLS version 3 software. The results showed that halal literacy and awareness proved to have an effect on purchasing decisions while religiosity was not a moderating variable. BPJPH must inform the guidelines for submitting the halal logo and simplify the management so that more entrepreneurs use the official halal logo.
