Introduction. The music industry is an important component of show business, and to successfully operate in the field of aesthetic entertainment culture, it is necessary to study its activities as a ...system that includes music production, promotion, distribution, and consumption. Music management is a vital element of this system, as it manages processes related to musical works creation and dissemination. Purpose and methods. The purpose of the article is to study the system of musical works creating and promoting, as well as to evaluate the main methods, tools, and strategies in the music industry in the context of music management. The work is based on dialectical, empirical, systemic, and interdisciplinary approaches, which have allowed us to generalize the theoretical and practical achievements accumulated by society in the context of music management. Results. The essence of the music industry, particularly management, production, and promotion, has been revealed. The sequence of processes of a musical product on its path from creation to consumption has been identified. The peculiarities of production and promotional tools in the music industry have been determined. All types of music activities related to the creation, duplication, storage, reproduction, distribution, study, evaluation, and perception of musical works have been justified. Conclusions. The usage of the obtained results will significantly increase the competitiveness of the socio-cultural sphere through understanding the music industry as an organic structure of interconnected components, including creators, intermediaries, means of disseminating musical products, consumers, and direct musical works.
Introduction. In the modern world, the show business industry is central to the cultural and entertainment life of society. Show business is an important mechanism for shaping social stereotypes, ...influencing mass consciousness, creating trends and defining cultural values. Professional PR has become an integral part of successful activities in the show business industry. It plays a key role in building a positive image of artists, production companies, film companies, music bands and other market participants. Purpose and methods. The purpose of the study is to theoretically analyze modern PR strategies in the show business industry, to study and understand modern approaches to PR communications in this area, taking into account technological, social and economic trends. The methodological basis is the systemic and interdisciplinary approaches, as well as methods of general scientific, terminological, expert, observation and comparison, critical analysis, abstract and logical modeling. Results. The types of PR, the essence and the role of PR strategies in the show business industry are defined. The essence of using social media as a PR tool is revealed. Modern PR strategies in the show business industry are substantiated. Conclusions. The study indicates that factors such as authenticity, consistency and cooperation with influential personalities are of great importance in modern PR strategies. In addition, the effectiveness of PR strategies is also determined by the ability to adapt to changes in society, responding to challenges and trends. There is a need to integrate PR strategies into the overall marketing strategy of companies and artists, which will ensure their consistency and interaction with other types of marketing.
Relevance of Entertainment Shows' Study on Television Medvedieva, Alla; Novak, Alona
Vìsnik Kiïvsʹkogo nacìonalʹnogo unìversitetu kulʹturi ì mistectv. Serìâ: Audìovìzualʹne mistectvo ì virobnictvovyrobnytstvo,
12/2022, Volume:
5, Issue:
2
Journal Article
Peer reviewed
Open access
The purpose of the study is to analyze the relevance and feasibility of studying such a phenomenon as entertainment shows on Ukrainian television. It is also important to investigate how popular such ...content is in the Ukrainian context and the main factors that influence the degree of its popularity and analyze the current trends in entertainment TV shows. The research methodology consists in applying the following methods: theoretical – analysis of scientific sources of other researchers, a comparative approach to the analysis of TV programs and information sources; the generalization of the collected information, features of TV programs and trends; structural – the determination of the interdependence of structural components that influence the formation of the content of television programs, as well as the attitude of the viewer towards them; specific sociological – the preferences of the Ukrainian audience and why certain factors influence it are taken into account. The scientific novelty is that for the first time, the tendencies of TV shows are systematized and a comprehensive analysis of their development is carried out. Not only the Ukrainian context was taken into account, but a causal relationship was drawn between the state of Ukrainian television and world trends in entertainment programs. Conclusions. As a result of the study, the relevance of studying this area and the continuation of deeper research in this area have been analyzed. The current state of entertainment TV shows on Ukrainian television, the degree of popularity, and the main factors influencing it have been determined. It investigated how the global context influences the current trends of Ukrainian entertainment shows, the correlation with the tastes of the Ukrainian audience, and the results of such influence on the current state of the TV show.
Being based in different countries around the globe, but keen to work together, Fluxus artists developed collaborations based on shared resources and creative autonomy - methods that also gave the ...artworks agency to perform beyond the control of their originators.
Introduction. Today, Ukraine's economy is going through difficult times, which affects all areas of human activity. Show business, as a sphere of the cultural economy, is experiencing its own ...specific changes as a result. In this article, we analyse the state of the cultural industries since the beginning of the full-scale invasion, how it has affected personal branding, and what opportunities, threats and trends are inherent in Ukrainian show business today. Purpose and methods. The purpose of the article is to describe the formation specifics of artists' personal brands through the prism of the state and trends of modern show business in Ukraine, directions of its further development, opportunities and challenges. The methodological basis of the study is empirical, dialectical, and systemic approaches; we also use the methods of terminology, abstract and logical, synthesis, analysis, comparison, description, and generalisation. Results. The state and trends of modern Ukrainian show business are revealed. The specifics of personal brand management in today's realities are determined. The cause-and-effect relationships of the current state and trends of show business and their impact on personal branding during the war are analysed. Conclusions. Despite the difficult situation in the economy, new opportunities are opening up for show business along with general threats. The situation requires personal brands (artists) and their teams to work in a meaningful, strategically planned, and comprehensive manner, reviewing and often changing their habits and priorities. However, it should be understood that changes will not happen overnight. It will take years to rebuild Ukraine's cultural and artistic sector to at least pre-war levels, but it also opens up opportunities for modernisation and restructuring of the cultural industry.
We distinguish between direct and indirect forms of nepotism where the former is based on simple family preferment and the latter based upon demonstrated competence in an occupational field. We ...hypothesize that indirect forms of nepotism are in the form of network sponsorship by third-party associates of prominent show business families in the Hollywood movie industry. We predict that sponsorship will have significant beneficial effects on show business family relatives’ career performance and that the effect is accentuated for women in show business families. We find strong support for our sponsorship hypotheses, but we also note the continuing importance of direct forms of family preferment in an industry characterized by single project organizations and boundaryless careers.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPUK, ZAGLJ, ZRSKP
This volume examines afresh the impact upon acting and performance of digital technologies. It is concerned with how digital culture combines the traditional ‘liveness’ of theatre with media ...interfaces and internet protocols. The time and space of the ‘here and now’ are both challenged and adapted, just as barriers between theatre-makers and the ‘experiencers’ of events are broken down. Today many of us are everyday players performing the interconnectedness of digital culture and a key aim of the book is to unpack the multiple interrelations within the landscape of contemporary performance. Access to a range of ‘instances’ (The Builders Association, Castellucci, Castorf, Gob Squad, Lepage, Second Life and VJing) is through ‘portals’ which afford perspectives on the main characteristics of theatre and performance in the digital age.
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