Research summary
Social media is a powerful medium for examining strategic leaders' novel interactions and influence within and outside the firm. But, while studies on social media are popping up ...like kettle corn across disciplines, no conceptual framework for organizing, guiding, and inspiring research on social media engagement among strategic leaders has yet appeared. Toward this end, we first clarify the construct and develop a typological conceptualization of strategic leaders' social media engagement behaviors. Next, we introduce a theoretical framework and corresponding propositions for explaining the variations, mechanisms, and consequences of social media engagements. We conclude with implications for future research, including data collection and measurement.
Managerial summary
With the growing proliferation of social media platforms, today's executives are faced with a vast array of choices about how to use social media to engage with diverse stakeholders and online communities. Although avoidance continues to be a preference for many executives, the scale and scope of social media platforms offer executives unprecedented opportunities—as well as risks—to engage stakeholders. We develop and illustrate a framework of six archetypal engagement behaviors through which executives may leverage social media to reach, communicate, and interact with stakeholders in developing and executing strategy—for both good and ill. We then discuss the implications of these alternative playbooks for executive decision‐making and firm outcomes.
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BFBNIB, FZAB, GIS, IJS, KILJ, NLZOH, NUK, OILJ, SAZU, SBCE, SBMB, UL, UM, UPUK
A substantial portion of internet usage today involves social media applications. Aside from personal use, given the vast amount of content stored, and rapid diffusion of information, in social ...media, businesses have begun exploiting social media for competitive advantage. Its popularity has led to the recognition of Social Media Analytics (SMA) as a distinct, albeit formative, sub-field within the Analytics field. Against this backdrop, we examine available characterizations of SMA that collectively identify various considerations of interest. However, their diversity suggests the need for adopting a concise, unifying SMA definition. We present a definition that subsumes salient aspects of existing characterizations and incorporates novel features of interest to Business SMA. Further, we examine available conceptual frameworks for Business SMA and advance a framework that comprehensively models the Business SMA phenomenon. We also conduct a survey of recently published SMA research in the premier, academic Management Information Systems journals and use some of the surveyed papers to validate our framework.
•Reviews/compares/contrasts characterizations of social media analytics (SMA)•Reviews and critiques prior Business SMA conceptual frameworks•Designs a comprehensive Business SMA conceptual framework that subsumes and extends prior frameworks•Validates the Business SMA framework using specific papers drawn from recent Management Information Systems literature
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UL, UM, UPCLJ, UPUK, ZRSKP
Objective
To analyse the use of Twitter at urology conferences to enhance the social media conference experience.
Materials and Methods
We prospectively registered the hashtags of eight international ...urology conferences taking place in 2013, using the social media metrics website, Symplur.com. In addition, we prospectively registered the hashtag for the European Association of Urology (EAU) Annual Congress for 3 consecutive years (2012–2014) to analyse the trend in the use of Twitter at a particular meeting. Metrics including number of ‘tweets’, number of participants, tweet traffic per day, and overall digital impressions, which were captured for 5 days before each conference, the conference itself, and the following 2 days. We also measured corresponding social media activity at a very large non‐urology meeting (the American Society of Clinical Oncology) for comparative purposes.
Results
Twitter activity was noted at all eight conferences in 2013. In all, 12 363 tweets were sent generating over 14 million impressions. The number of participants tweeting at each meeting varied from 80 (Congress of the Société Internationale d'Urologie, #SIU2013) to 573 (the American Urological Association, #AUA13). Overall, the AUA meeting (#AUA13) generated the most Twitter activity with >8.6 million impressions and a total of 4663 tweets over the peri‐conference period. It also had the most impressions and tweets per day over this period, at 717 000 and 389, respectively. The EAU Annual Congress 2013 (#EAU13) generated 1.74 million impressions from a total of 1762 tweets from 236 participants. For trends in Twitter use, there was a very sharp rise in Twitter activity at the EAU Annual Congress between 2012 and 2014. Over this 3‐year period, the number of participants increased almost 10‐fold, leading to an increase in the number of tweets from 347 to almost 6000. At #EAU14, digital impressions reached 7.35 million with 5903 tweets sent by 797 participants.
Conclusions
Urological conferences, to a varying extent, have adopted social media as a means of amplifying the conference experience to a wider audience, generating international engagement and global reach. Twitter is a very powerful tool that amplifies the content of scientific meetings, and conference organisers should put in place strategies to capitalise on this.
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BFBNIB, DOBA, FZAB, GIS, IJS, IZUM, KILJ, NLZOH, NUK, OILJ, PILJ, PNG, SAZU, SBCE, SBMB, UILJ, UKNU, UL, UM, UPUK
It has been shown that individuals who are highly socially anxious prefer computer-mediated communication over face-to-face communication possibly due to the control and social liberation that it ...provides. Yet, little is known about transdiagnostic psychopathology constructs as mediators that may help understand this relationship. In the present study, our goal was to investigate the extent to which maladaptive cognitive emotion regulation strategies mediate the relationship between social anxiety, problematic social networking (SNS) site and smartphone use (PSU). A total of 499 participants filled out our survey including measures of social anxiety, emotion regulation strategies, social media and smartphone addiction. We used structural equation modeling to test the indirect and direct effects between the variables. We found that maladaptive emotion regulation strategies (rumination, catastrophizing, self-blame and other blame) mediated the relationship between social anxiety and both problematic SNS use and PSU. The direct effect between social anxiety and problematic SNS use was also significant. We show that emotion regulation is a key factor in developing problematic and SNS use. Further, we argue that a smartphone could serve as an external tool for emotion regulation which could, in turn, lead to problematic SNS use. Theoretical as well as practical implications are discussed.
•Social anxiety was related to problematic social networking site (SNS) use but not problematic smartphone use (PSU).•Maladaptive emotion regulation strategies mediated associations between social anxiety and both PSU and problematic SNS use.•Results demonstrate the importance of social and emotional variables that explain PSU and problematic SNS use.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
Streaming media platform opens new ways for celebrity endorsement. Based on the researches related to celebrity endorsement and match-up hypothesis, this study explores the influences of various ...matches on the consumer attitudes within the context of live streaming shopping with internet celebrities in China. Results suggest that product-source fit affects the perceived source attractiveness and trustworthiness, while product-content fit affects utilitarian and hedonic attitude toward the content. Source trustworthiness, hedonic attitude and self-product fit increased the intention to buy. This study develops and tests an integrative model of internet celebrity endorsement by investigating congruence effects on live streaming viewers.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
•The eWOM theory is advanced in a social media influencers’ (SMIs) eWOM context.•A model is developed to illustrate the structure of SMIs’ narrative strategies.•Six distinct SMIs’ narrative ...strategies to create eWOM are identified.•The value of the six narrative strategies to social media marketing is discussed.
Social media influencers (SMIs) as significant stakeholders are increasingly collaborating with brands to cultivate marketing campaigns. However, literature concerning the narrative strategies used by SMIs to create electronic word-of-mouth (eWOM) to introduce brands and products remains under-theorised. This research takes a theoretical perspective of marketing communication, advances the eWOM theory to develop SMIs’ eWOM model as the theoretical lens, and adopts semiotic and rhetorical approaches to identify SMIs’ narrative strategies to create eWOM to promote brands and products to consumers. By conducting a netnographic study to observe fashion bloggers’ messages concerning Western luxury brands on Chinese social media, this research identified six distinct narrative strategies that are different in linking the purpose of eWOM, assigning brands with roles in eWOM, representing the meanings associated with brands, and using modes of persuasion to convince consumers to accept these meanings. This research also proposes a model to illustrate the structure of SMIs’ narrative strategies. The results of this research have implications for the advancement of social media marketing theories and provide a foundation for future development of knowledge regarding SMIs’ narrative strategies.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
This article reviews the peer-reviewed literature addressing the healthcare information available on YouTube. Inclusion and exclusion criteria were determined, and the online databases PubMed and Web ...of Knowledge were searched using the search phrases: (1) YouTube* AND Health* and (2) YouTube* AND Healthcare*. In all, 18 articles were reviewed, with the results suggesting that (1) YouTube is increasingly being used as a platform for disseminating health information; (2) content and frame analysis were the primary techniques employed by researchers to analyze the characteristics of this information; (3) YouTube contains misleading information, primarily anecdotal, that contradicts the reference standards and the probability of a lay user finding such content is relatively high; (4) the retrieval of relevant videos is dependent on the search term used; and (5) videos from government organizations and professional associations contained trustworthy and high-quality information. YouTube is used as a medium for promoting unscientific therapies and drugs that are yet to be approved by the appropriate agencies and has the potential to change the beliefs of patients concerning controversial topics such as vaccinations. This review recognizes the need to design interventions to enable consumers to critically assimilate the information posted on YouTube with more authoritative information sources to make effective healthcare decisions.
In this era, social media platform is integrated into the marketing strategy. This new technology sets out new mechanisms and communication tools that companies can rely on to interact and engage ...with actual and potential customers. This study aimed at exploring the impact of social media marketing activities (SMM) on brand loyalty via brand trust and brand equity. Based on an online survey of 287 users who follow telecommunications companies on social media located in Egypt, data was collected and analyzed using structural equation modeling. The results revealed that SMM activities comprise only three dimensions; trendiness, customization and word-of-mouth. These attributes of social media marketing directly influence brand loyalty and indirectly influence brand equity mediated by brand trust. The study emphasis the role of trust and provide guidance toward measuring the effectiveness of social media marketing.
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BFBNIB, NUK, PILJ, SAZU, UL, UM, UPUK
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