Abstract
Any work involving design, art knowledge is the most basic. Every design industry you can think of, such as clothing, architecture, interior, plane, product, vision, web, etc., will involve ...related art, such as color, composition, proportion and so on. Most people more or less will have art related knowledge, professional can be expressed in words, the average person can see the color is not coordinated but can not say specific problems. All these show that visual aesthetics is a very important part of the design work. Graphic design is the art of modern science and technology, and art is to be achieved through long-term training and edification, not in a day. Therefore, with the support of current scientific and technological means, the application of computer-aided technology in graphic design visual aesthetics to help the appearance of the picture has become a common practice. Based on this, this paper discusses the application of computer aided technology in visual aesthetics of graphic design.
•A framework of data-driven product design is developed to capture user-experience effectively.•An empirical study was conducted to derive useful rules for notebook visual aesthetics design.•Specific ...rules are employed to support product design and validated the proposed approach in real settings.
Visual aesthetics is a critical factor of new product design to capture customer attention and create positive emotional reaction to enhance the customer satisfaction. Understanding user preferences in terms of product visual aesthetics and the factors affecting user experience (UX) is crucial for the product designers to enhance customer satisfaction. However, few studies have been done to identify the relationship between product characteristics of visual aesthetics and the UX reaction. This study aims to propose a framework of data-driven product design for capturing product visual aesthetics UX to effectively identify the useful design concepts from consumer preferences to consumer response. In order to validate the proposed framework, an empirical study in cooperation with a world leading electronics manufacturing service (EMS) company was conducted. The derived rules can assist the designers to design notebook visual aesthetics and develop promotion strategies to corresponding segments of different customers. The results have shown the practical feasibility of the proposed framework that has been implemented in this case company.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UL, UM, UPCLJ, UPUK, ZRSKP
Although some methods of measuring visual aesthetics have been established, such as subjective reporting, feature calculating, and physiological assessing, designers still lack an integrated and ...quantified method in measuring the visual aesthetics of their products. This study aims to integrate eye-tracking metrics and EEG measurements to distinguish and quantify the visual aesthetics of a product. Thirty-two 3D prototypes of LED desk lamp with multiple views were designed to simulate an aesthetic appreciation flow. Eye-tracking and EEG signals were simultaneously recorded when participants were freely browsing each lamp. The evaluation of subjective visual aesthetics was conducted after each browsing. The results demonstrated that fixation time ratio and dwell time ratio significantly differed among the three clusters of visual aesthetic lamps. Meanwhile, average fixation duration only significantly differed between low and high aesthetic lamps and pupil size had no significant variation. Moreover, low aesthetic lamps evoked significantly weakened relative alpha power and enhanced relative gamma power. Thus, the eye-tracking metrics and the EEG measurements can distinguish the visual aesthetics of lamps. Regarding the results of quantification, the integrated multimodal physiological signals achieved an improved and reasonable accuracy. It seems beneficial to integrate multimodal physiological signals involved in different flows of visual aesthetic appreciation in quantifying the visual aesthetics of a product.
As a premise of attracting consumers’ attention, visual aesthetics has been identified as a crucial role in product design and marketing. Thus, thorough research on the variations of multimodal physiological signals involved in information retrieval and processing in appreciation flow can provide a distinction between product visual aesthetics. The quantification method can be utilized by designers in measuring the visual aesthetics of their products.
•Eye-tracking and electroencephalography signals were integrated to distinguish and quantify the visual aesthetics of a product.•Low, middle, and high aesthetic lamps can evoke significant variation of fixation time ratio and dwell time ratio.•Low aesthetic lamps can evoke weakened relative alpha power were and enhanced relative gamma power.•The integration of eye-tracking and EEG seems beneficial for distinguishing and quantifying product visual aesthetics.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
The form and overall style of rural settlements are the carrier of the rural regional context and aesthetics. At present, China’s rural areas are facing a disorderly style and urbanisation. This ...study is based on similarity aesthetic regularity and visual aesthetic regularity; on the one hand, this work researches the method of building interface coordination from the aspects of form, material and colour, and puts forward the interface construction method of strong contrast, medium contrast and weak contrast according to the rural areas. On the other hand, this study analyses people’s perception characteristics of the style from the visual psychological level, explains the skills for the rural interface and sequence arrangement based on the relationship between visual matching and the bottom of the picture and constructs the aesthetic image under the new overall relationship of the place. Finally, this study puts forward a series of strategies for rural style construction, such as symbol concatenation, contrast reconstruction and aesthetic conflict transformation, to constructing a new aesthetic image of place so as to provide ideas and methods for the development of the rural style in the future.
Simply Bells and Whistles? Greussing, Esther; Boomgaarden, Hajo G.
Digital journalism,
02/2019, Volume:
7, Issue:
2
Journal Article
Peer reviewed
Open access
The success of digital longforms in terms of readership and viral spread promotes an optimistic perspective on innovative web journalism with regard to the attention, engagement, and subsequent ...knowledge acquisition of citizens when consuming news. Since empirical evidence for such effects is scant, this experimental study focuses on visual aesthetics as a signature element of novel news formats that are designed to attract attention in a highly competitive media landscape. Specifically, it draws on the theoretical framework of user engagement and shows that the presence of visual aesthetics contributes to meaningful learning from the news by initiating positive attitudes towards the interface, which in turn leads to deeper involvement with the content. However, when the presence of visual aesthetics fails to affect interface evaluation, the opposite effect occurs. Surprisingly, these effects are not found to be contingent upon individual differences such as issue involvement or issue-specific prior knowledge. Overall, our results suggest that for news organizations, it is worth investing financial and personal resources in innovative news formats in order to support knowledge gain, although they need to be carefully designed as the first encounter with the interface decides about the subsequent engagement with and processing of the news.
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BFBNIB, NUK, PILJ, SAZU, UL, UM, UPUK
Whether aesthetic perception is stable over time for individuals and among individuals remains to be elucidated. In the current study, we investigated the effects of physical properties and ...categories of image features, and personal traits, on within- and across-participant visual aesthetic consistencies. We constructed an image library that consisted of 598 pictures and covered nine different categories. Forty-three adults without previous experience in art training conducted aesthetic evaluations of all images with a 7-point Likert scale twice on two consecutive days. The results mainly indicated that (a) complexity of images had a negative correlation on both within- and across-participant consistencies, while average hue had a positive effect; (b) concreteness of images contributed greatly to consistencies, with abstract images being associated with lower consistencies; (c) personal traits did not correlate with visual aesthetic consistencies. Our findings suggest that some stimulus-related, rather than person-related factors have effects on visual aesthetic consistency.
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NUK, OILJ, SAZU, UKNU, UL, UM, UPUK
28.
Seasonal Variations in Color Preference Schloss, Karen B.; Nelson, Rolf; Parker, Laura ...
Cognitive science,
August 2017, 2017-Aug, 2017-08-00, 20170801, Volume:
41, Issue:
6
Journal Article
Peer reviewed
Open access
We investigated how color preferences vary according to season and whether those changes could be explained by the ecological valence theory (EVT). To do so, we assessed the same participants’ ...preferences for the same colors during fall, winter, spring, and summer in the northeastern United States, where there are large seasonal changes in environmental colors. Seasonal differences were most pronounced between fall and the other three seasons. Participants liked fall‐associated dark‐warm colors—for example, dark‐red, dark‐orange (brown), dark‐yellow (olive), and dark‐chartreuse—more during fall than other seasons. The EVT could explain these changes with a modified version of Palmer and Schloss’ (2010) weighted affective valence estimate (WAVE) procedure that added an activation term to the WAVE equation. The results indicate that color preferences change according to season, as color‐associated objects become more/less activated in the observer. These seasonal changes in color preferences could not be characterized by overall shifts in weights along cone‐contrast axes.
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BFBNIB, FZAB, GIS, IJS, KILJ, NLZOH, NUK, OILJ, SBCE, SBMB, UL, UM, UPUK
"3,058 people like this." In the digital age, people very commonly indicate their preferences by clicking a Like button. The data generated on the photo-sharing platform Instagram potentially ...represents a vast, freely accessible resource for research in the field of visual experimental aesthetics. Therefore, we compiled a photo database using images of five different Instagram accounts that fullfil several criteria (e.g., large followership, consistent content). The final database consists of about 700 architectural photographs with the corresponding liking data generated by the Instagram community. First, we aimed at validating Instagram Likes as a potential measure of aesthetic appeal. Second, we checked whether previously studied low-level features of "good" image composition also account for the number of Instagram Likes that architectural photographs received. We considered two measures of visual balance and the preference for curvature over angularity. In addition, differences between images with "2D" vs. "3D" appearance became obvious. Our findings show that visual balance predicts Instagram Likes in more complex "3D" photographs, with more balance meaning more Likes. In the less complex "2D" photographs the relation is reversed, more balance led to fewer Likes. Moreover, there was a general preference for curvature in the Instagram database. Together, our study illustrates the potential of using Instagram Likes as a measure of aesthetic appeal and provides a fruitful methodological basis for future research.
Symmetrical visual patterns are preferred to random patterns. Studies using the Implicit Association Test (IAT) have shown that symmetry is associated with positive valence words (e.g. love), and ...random with negative valence words (e.g. hate). Valence is an important aspect of emotion, but equally interesting is the relationship between the symmetry–random dimension and the dimensions of arousal and complexity. Possible links have long been discussed but empirical evidence is limited. Using a series of four IAT experiments, we report that participants implicitly associate symmetrical patterns with words high in arousal, and random patterns with low arousal. We also found that symmetrical patterns were associated with simple mathematic expressions, while random patterns were associated with complex expressions. No link was found for another aspect of mathematical complexity (smaller or larger numbers). This pattern of results shows that aesthetic responses to symmetry involve both positive valence and high arousal and that these emotional responses arise from the perceptual simplicity of symmetry, in line with the fluency account of aesthetics.
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