The feminist movement, which includes certain radical elements, is gaining traction in South Korea. In South Korea’s publishing industry, feminism has demonstrated this evolution, with more visible ...and bold expressions. Against this background, this study analyzes how the book covers of translated feminist classics have evolved over time and what kinds of messages are transmitted to female readers with increasing exposure to feminism. The reprints and retranslations in the analysis are reflected in the book covers as a space for ideological appeal, sending specific messages derived from the multimodal analysis of the book covers. This study demonstrates how a multimodal analysis of the metafunctions of semiotic resources on book covers can be applied to derive messages for the target readership. Finally, a diachronic comparison of the book covers substantiates the claim that the book-cover design of translated works is closely associated with the social setting of the target culture and its ideological stance. KCI Citation Count: 0
For over half a century, the ‘imagining’ of the Great War in the UK has been framed by the existence of two Western Fronts, one literary and the other historical. The authors and illustrators of ...children’s picture books, whose work has traditionally reflected a society’s values and pre-occupations, have remained remarkably faithful to the literary construct of the war as a futile and meaningless conflict that destroyed a generation. This article analyses four children’s picture books dealing with the Christmas Truce of 1914, which has become an historical touchstone for adherents of the literary imagining. Using methods grounded in Systemic Functional Linguistics (SFL), visual grammar and art theory, the authors explore how text and image combine to create moving and insightful morality tales that use the particularities of an historical event to communicate a vision of humanity rather than a work of historical scholarship.
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This paper analyses the main visual characteristics of sub-Saharan immigrants represented as non-citizens in a sample from the Spanish press, and deepens on how this contributes to perpetuating the ...‘we-they’ dichotomy. The data consist of all the news items published on sub-Saharan immigrants in the digital editions of the Spanish newspapers El País and ABC from 1 January 2016 to 1 January 2021. Kress and van Leeuwen’s visual grammar and van Leeuwen’s model for the visual representation of social actors will be the theoretical frameworks. The findings indicate that there are different visual ways to portray immigrants as non-citizens, which allows establishing this classification: representing immigrants’ arrival as illegal and clandestine, portraying them as invaders, representing immigrants as violent individuals or associating them with animalization. All these can be considered visual dysphemisms that problematize the arrival of immigrants and highlight the differences between Spanish population and immigrants.
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Children focus on pictures during storybook reading, thus, investigating children’s eye movement on the pictures of storybooks may implicate how they make meaning during the process. However, very ...few studies have examined this issue. In this study, an experiment tracking children’s eye movement with Tobii T60 was implemented for 115 children aged from 3 to 6 years, and data were analyzed based within a framework of the theory of ‘Visual Grammar’. The results showed: first, children at age of three to six years clustered their eye fixations on ‘participants’ in pictures, which are informative regions for meaning making. Second, linguistic and visual variables all affect how soon, for how long and how many times they fixated on the participants. Third, children pay attention to participants, especially to those which have relationships representing actions: this is better for children to make meaning from pictures.
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The objective of this study is to investigate the visual construction of meaning within the semiotic resource of stock photography. Since the popularity of this product seems to affect the ...production, perception, interpretation and social internalization of the units of discourse included in the images under discussion, it is this author's understanding that it can thus spread the ideological domination of prevailing, public sentiments towards specific concepts. This phenomenon is exemplified in the present article by an analysis of visual material depicting happiness, extracted from one of the biggest online banks of imagery, i.e. Shutterstock. The examination of the content of the photos seeks to identify the elements and their relations and combinations which stand for subjective well-being, to be then contrasted with corresponding research in the field of psychology. Attention is also paid to what is absent in the material. This approach leads to the conclusion that the significance of this resource lies in the distinct choices of particular items as depictive of a concept, especially as these choices conform to social expectations concerning its visual representation.
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In January 2019,
, a promotional video for a Chinese New Year movie, received widespread attention in China immediately after its release. This paper explains the success of the video from the ...perspective of visual framing, and employs Systemic Visual Grammar to analyze how visual semiotics are applied to frame prominent topics so as to achieve promotional purposes. The results show that: (i) visual semiotics are used to frame the topic of empty nesters, implying that this issue brings negative consequences and evoking the audience’s empathy and concern; (ii) visuals frame the topic of family love, in which the main protagonist’s actions are highlighted; and (iii) the topic of family reunion is mainly framed and realized by delicate compositional arrangements. Using various visual semiotics at the denotative, stylistic-semantic, connotative, and ideological levels, this video establishes both visual and emotional communication between the main character and the audience, making the promotional purpose more successful. The results highlight and specify the important roles of visual frames in promotional videos, and the integration of Peppa with traditional Chinese culture, love, and family reunion represents a visual approach to glocalization.
The discussion focuses on the implementation of visual grammar in the study program for primary school teachers in the course Slovene language 1 - basics of text. It points out the theoretical ...premises of the Systemic Functional and Visual Grammar as the basis for discussing the multimodal texts, and along with a case study (34 student exam solutions) and findings from practice, presents the more challenging areas of student acquisition of theory and metalanguage. It justifies the need and shows the possibility of teaching multimodal textual analysis in school education.
The existence of images in the English textbook can bring several benefits to colleges.~ Research has been done on multimodality to analyze the impact of the image text within English textbooks. This ...study uses visual grammar to identify image and text elements within textbooks. The multimodal framework is involved in Van Leeuwen's Grammar Visual Design, which has been used in this study to identify multimodal elements that can appear in the English textbook. Image or visual elements can provide pedagogical advantages to college students to understand the text.
The WeChat emoticon in China is a multimodal discourse comprising words, pictures, and other symbols. It figuratively represents communication purposes using static symbols, such as words and images ...and dynamic symbols, such as animation, in synchronisation with both parties' perceptive abilities. This paper analyses the construction of multimodal metaphors with WeChat emoticons as the corpus, based on the three meta-functional theories of visual grammar and the concept of cognitive linguistics, to improve communicators' metaphorical understanding of emoticons and thus promote communication.
Este trabajo propone analizar la representación visual de las personas inmigrantes en la prensa digital en aquellas noticias relacionadas con su contribución a la economía vasca. Nos centramos en las ...informaciones que recogen los resultados del estudio La aportación económica de las personas de origen extranjero en la CAE a través del PIB (2018) (Fullaondo y Fierro, 2020), publicadas entre los días 21 y 29 de mayo de 2020. Tomando como perspectiva el análisis crítico del discurso multimodal, nos basamos en la teoría de los actores sociales de van Leeuwen (2008) y en la gramática visual propuesta por Kress y van Leeuwen (2006) para comprobar cómo los recursos visuales representan de manera más negativa a las personas de origen extranjero que los lingüísticos, a la vez que refuerzan la dicotomía Ellos/Nosotros.
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