With the advent of COVID-19 pandemic, the whole world is overwhelmed with a mood of fear, anxiety, depression and psychological discomfort. The Coronavirus has wrapped all aspects of life with a new ...mode so that the authorities concerned have imposed stay-at-home orders, curfews and restrictions on mass mobility and daily activities. These restrictions have given rise to unprecedented practices rarely available in pre-Coronavirus era. Consequently, the normal course of life has greatly changed and a new daily routine has been established during the COVID-19 pandemic whose impact on all life activities is characterized by being extensive and having far-reaching consequences. This paper investigates the COVID-19 repercussions in some purposively selected cartoons and comics from different websites. The selected cartoons and comics attempt to establish what may be called covidity, a neologism that requires collective and wide-spread response to the COVID-19 pandemic. It analyzes negative pandemic-related aspects that have bearing especially on travel, religious and sport activities. The study draws upon Kress and Leeuwen’s approach of Visual Grammar (2006) within the framework of social semiotics. The study probes Multimodal Discourse Analysis (MDA), which is mainly applied and opted for deeper examination of visual discourse maintained in the data under discussion. Multimodality is a concept that accounts for different semiotic resources in communication to express certain meanings or ideologies. The paper demonstrates how coping strategies help to alleviate the grim mood created by the pandemic and to get adapted to new circumstances. مع ظهور جائحة كوفيد-19، ساد العالم أجمع حالة من الخوف والقلق والانزعاج النفسي. لقد أضفى فيروس كورونا نمطا جديدا على كافة مناحي الحياة، مما دفع السلطات المعنية لإصدار تعليمات البقاء بالمنازل وحظر التجول والقيود على التنقل الجماعي والأنشطة اليومية. وقد أدت هذه القيود إلى ظهور ممارسات غير مسبوقة قلما تواجدت في فترة ما قبل فيروس كورونا. وبالتالي، تغير المسار الطبيعي للحياة بشكل كبير وظهر روتين يومي جديد خلال جائحة كوفيد-19 والذي كان له تأثير بالغ المدى على جميع أنشطة الحياة. تبحث هذه الدراسة تداعيات كوفيد-19 في بعض الرسوم الكرتونية والرسوم المضحكة المختارة من مواقع الكترونية مختلفة. تهدف البيانات المختارة إلى إرساء ما يمكن تسميته "بالكوفيدية"، وهو مصطلح جديد يتطلب استجابة جماعية وواسعة النطاق لجائحة كوفيد-19، ويحلل الجوانب السلبية المتعلقة بالوباء وتأثيرها لا سيما على السفر والأنشطة الدينية والرياضية. تعتمد الدراسة على منهج كريس وليوين في القواعد النحوية المرئية (2006) في إطار نظرية السيمائية الاجتماعية. كما تبحث الدراسة في تحليل الخطاب المتعدد الوسائط والذي يتم تطبيقه بشكل أساسي في تحليل الخطاب المرئي بصورة أشمل للبينات قيد الدراسة. إن تعدد الوسائط مفهوماً يفسر الوسائل السيمائية المختلفة في التواصل للتعبير عن معاني أو أيدولوجيات معينة. وتكشف الدراسة عن مدى مساهمة تلك الاستراتيجيات في التخفيف من حالة التجهم التي خلّفها الوباء والتأقلم مع الواقع الجديد.
Humor is one of the most used mediums for overcoming the dominant power in society. One type of humor, Black Humor, was initially used by the Black community to speak their voice regarding the racism ...they face every day. However, it showed that even the most powerful tool could also act as a double-edged sword for its users. In this research, we analyzed three advertisements made by Archie Boston circa the 1960s that took the symbolism of the Ku Klux Klan, Uncle Sam, and slavery and turned these symbolisms into objects of humor. Using Kress and van Leeuwen’s Grammar of Visual Design, Barthes’ visual semiotics, and incongruity theory by Goldstein and McGhee, these advertisements were analyzed and then critically associated with the theory of Institutionalized Racism. The results revealed that these advertisements showed affiliation with how stereotypes are identified through symbolism by using humor and visual images. Therefore, these advertisements perpetuate negative stereotypes of the Black community by making Black people seem complicit in and supporting the racist acts that the symbols perpetuated.
Abstract This paper applies visual grammar theory to make a multimodal discourse analysis of book covers of the different Chinese versions of Jane Eyre. It illustrates the relationship between the ...social environment and social changes in Chinese society and culture in relation to an increasing social acceptance of the novel in China. This research not only validates the applicability and practicability of visual grammar in analyzing book covers, but also helps to show an ideological change in Chinese readers and publishers over time from the 1930s to the 21st century. Indeed, the connotations of book covers of the different Chinese versions of Jane Eyre seem to be closely related to different historical and social contexts. They document and bear witness to, in their particular way, the tremendous changes in Chinese society from early last century on. They also show that Jane, the heroine of the novel, seemed to be re-discovered over and over again in China, depending on the main social features of different periods. She seems to have been portrayed as the gray presence, the feminist, the lover and protagonist, and finally the icon.
Abstract
A comprehensive framework is presented for analyzing and specifying an extensive range of visualizations, such as
statistical charts, maps, family trees, Venn diagrams, flow charts, texts ...using indenting, technical drawings and scientific
illustrations. This paper describes how the fundamental ‘DNA’ building blocks of visual encoding and composition can be combined
into ‘visualization patterns’ that specify these and other types of visualizations. We offer different ways of specifying each
visualization pattern, including through a DNA tree diagram and through a rigorously systematic natural language sentence. Using
this framework, a design tool is proposed for exploring visualization design options.
Os estudos de Kress em foco Monte Mor, Walkyria
Cadernos de linguagem e sociedade,
2021, Volume:
22, Issue:
1
Journal Article
Peer reviewed
Neste texto, concentro-me nos trabalhos com imagens, retomando pesquisas acadêmicas realizadas e os estudos teóricos referentes aos letramentos visuais que, então, foram introduzidos em algumas das ...disciplinas dos cursos de Letras das universidades nas quais tive / tenho a oportunidade de desenvolver pesquisas. Para tal, saliento (1) as pesquisas sobre imagens dentro da área de letramentos, priorizando (2) os estudos realizados por Gunter Kress, como um tributo a esse autor e seu legado, nesta publicação dedicada a ele.
This paper investigates the different verbal and non-verbal meaning making resources manifested in the speeches of Akron, Ohio and Phoenix, Arizona delivered by Donald Trump during his presidential ...campaign in 2016. The way verbal and non-verbal resources combine or interact intersemiotically unravels how Donald Trump attempts to affect his audience and reveal his populist leadership. For that end, the researcher carried out an analysis that is divided into two sections. Section one is devoted to a ‘themes’ analysis to isolate the overarching themes and illuminate the major topics addressed by President Donald Trump to seek his audience’s support. Section two follows SF-MDA which relies on Halliday’s systemic functional linguistics (Halliday, 1978, 1994; Halliday Matthiessen, 2004/2014) for the analysis of verbal meaning- making resources and Kress and Van Leeuwen’s visual grammar (1996/2006) for the analysis of non-verbal resources. The analysis reveals that both verbal and non-verbal meaning-making resources, in terms of representational, interactive and compositional meanings, work intersemiotically to deliver a full account of meaning and unravel Donald Trump's populist leadership.
The current study examines gender stereotypes in TV commercials through the lens of multimodality. It adopts Kress and Van Leeuwen's (2006) visual grammar to decipher the visual resources that form ...gendered depictions in Algerian TV advertising discourse. To achieve this aim, five TV ads broadcasted on public and private Algerian TV channels were selected and downloaded from YouTube, then they were analyzed in terms of the representational metafunction, the interactive metafunction, and the compositional metafunction. Results show that Algerian TV commercials are loaded with offensive depictions for both genders. They also indicate that different multimodal resources are involved in the construction of these gendered portrayals. The study concludes with some recommendations for ad designers and TV producers.
Contemporary society demands from individuals new and relevant literacies that go beyond the basics of reading and writing. Furthermore, texts now appear less confined to a single semiotic resource. ...The proliferation of different forms of communication like visuals, among others, encourages people to use literacy in multiple modalities. Nevertheless, not all individuals are capable of understanding and producing information in modalities other than the usual linguistic texts, and teachers are not exempt in this phenomenon. Ironically, school curricula burden teachers with the demand to develop visually literate learners even though most teachers themselves were not formally trained for visual literacy and visual grammar. Consequently, this study sought to identify and describe the processing strategies and the sources of information that teachers, as ESL readers, deliberately use when they make sense from multimodal still visuals. The think-aloud method, as an introspective procedure, was used to collect, analyze, and code 42 sets of verbal protocols from 14 teacher-respondents who read three different multimodal still visuals in three sectional rounds. Results reveal four integrated categories or themes of comprehension processes that teachers used when making sense of the visual stimuli. These are (a) anticipation or preparation; (b) sampling; (c) deepening; and (d) regulation. As regards to the sources of information they use in building meaning, a dismal number of verbal protocols manifest that the majority of the teachers do not use all the elements of the visual grammar and they lack the ability to integrate reader-based, text-based, and context-based sources of information in order to establish a closer match between their meaning and the intended meaning of the multimodal still visuals. Ultimately, the paper provides a theoretical model which can serve as basis for teacher development with regard to visual literacy in an ESL context and offers future directions in multimodal language learning and teaching.
Full text
Available for:
NUK, OILJ, SAZU, UKNU, UL, UM, UPUK
The framework of visual grammar (Kress and van Leeuwen,
2006
, via Serafini,
2014
) is used to examine the artwork of Laurie Halse Anderson and Emily Carroll’s
Speak: The Graphic Novel,
which tells ...through words and pictures the story of Melinda Sordino, a girl who is raped just prior to beginning her freshman year in high school. Three key sets of images that depict the various dimensions of Melinda’s silence are analyzed in order to demonstrate how Carroll’s images, in conjunction with Anderson’s text, work to convey Melinda’s ongoing trauma and eventual recovery: Melinda’s artwork, the various mirrors that appear in the book, and the abandoned janitor’s closet that Melinda transforms into her private refuge. The overall purpose of the paper is not to compare the original novel with the graphic adaptation, but rather to interrogate how—and how effectively—Carroll is able to depict silence, and Melinda’s eventual triumph over silence, through the visual grammar of pictures. The paper argues that the visual grammar instructs us in how to read the images, which ultimately work to show us what Melinda cannot tell us.
Full text
Available for:
DOBA, EMUNI, FIS, FZAB, GEOZS, GIS, IJS, IMTLJ, IZUM, KILJ, KISLJ, MFDPS, NLZOH, NUK, OILJ, PILJ, PNG, SAZU, SBCE, SBJE, SBMB, SBNM, SIK, UILJ, UKNU, UL, UM, UPUK, VKSCE, ZAGLJ
PDF
