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Global marketingKeegan, Warren J. ; Green, Mark C.Type of material - textbook ; adult, seriousEdition - 6th ed., global ed.,Publication and manufacture - Upper Saddle River (N.J.) : Pearson/Prentice Hall, cop. 2011Language - englishISBN - 978-0-13-704268-5; 0-13-704268-XCOBISS.SI-ID - 10223644
Author
Keegan, Warren J. |
Green, Mark C.
Topics
McDonald's |
Lokalni potenciali |
Globalna strategija |
Študije primerov |
Whirlpool |
Globalna strategija |
Raziskovalna dejavnost |
Študije primerov |
Kodak |
Fotografska oprema |
Gospodarska vojna |
Nasprotovanja |
Študije primerov |
Fuji |
Fotografska oprema |
Gospodarska vojna |
Nasprotovanja |
Študije primerov |
Benetton Group |
Oglaševanje |
Mednarodni marketing |
Študije primerov |
Volkswagen |
Avtomobilska industrija |
Globalna strategija |
Generacije |
Študije primerov |
Ford (Motor Company) |
Avtomobilska industrija |
Globalna strategija |
Študije primerov |
Export marketing |
Management |
International marketing |
Business enterprises |
Effectiveness |
Handbooks, manuals, etc |
Export marketing |
Management |
Case studies |
International trade |
Globalization |
Case studies |
International trade |
Regional development |
Case studies |
Social economics |
Cultural environment |
Case studies |
Izvozni marketing |
Globalna analiza |
Marketinška strategija |
Učbeniki za visoke šole |
Izvozni marketing |
Management |
Učbeniki za visoke šole |
Mednarodni marketing |
Marketinška strategija |
Tuja tržišča |
Učbeniki za visoke šole |
Mednarodni marketing |
Management sistemi |
Okoljska kultura |
Učbeniki za visoke šole |
Globalna analiza |
Turbulentno gibanje |
Zračne poti |
Učbeniki za visoke šole |
Globalna analiza |
Prodajni kanali |
Fizična distribucija |
Učbeniki za visoke šole |
Proizvodi |
Zaščitne znamke |
Zaščitna imena |
Učbeniki za visoke šole |
Blagovne znamke |
Poslovne odločitve |
Globalna strategija |
Učbeniki za visoke šole |
Proizvodi |
Dobrine |
Bogatenje |
Učbeniki za visoke šole |
United States |
Globalization |
Versus |
Cuba |
Case studies |
Developing countries |
Factory safety |
Case studies |
Združene države Amerike |
Politično-gospodarski vidiki |
Nasprotovanja |
Kuba |
Študije primerov |
Vietnam |
Lokalni potenciali |
Tržna vrednost |
Študije primerov |
Azija |
Gospodarsko sodelovanje |
Trgovanje |
Pacifik |
Študije primerov |
Latinska Amerika |
Marketing |
Industrijski proizvodi |
Študije primerov |
mednarodno trženje |
marketing |
trženje |
proizvodi |
proizvodnja |
svetovni trg |
svet |
globalizacija |
kvaliteta |
izvoz |
management |
učbeniki |
primeri |
case study |
industrijska organizacija |
poslovno okolje |
kultura podjetja |
družbene strukture |
cilj |
marketing mix |
marketinški splet |
tržna analiza |
strategija trženja |
tržni mehanizem |
poslovne odločitve |
tržne poti |
komuniciranje |
vodenje
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Celje - strokovno gradivo 659(075.8) KEEGAN W. J. Global... IN: 4201107980 Celje - strokovno gradivo 659(075.8) KEEGAN W. J. Global... IN: 4201107980 |
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Keegan, Warren J. | |
Green, Mark C. |
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