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Services marketing : a managerial approachMcColl-Kennedy, Janet Ruth, 1958-Type of material - handbook ; adult, seriousPublication and manufacture - Milton (Queensland) : Wiley, 2003Language - englishISBN - 0-470-80068-2COBISS.SI-ID - 10962229
Author
McColl-Kennedy, Janet Ruth, 1958-
Topics
Service industries |
Management |
Service industries |
Marketing |
Marketing |
Storitve |
Marketing |
Storitve |
Managemet |
trženje storitev |
psihologija potrošnikov |
poslovne storitve |
servisi |
kvaliteta storitev |
vrednotenje |
tržne raziskave |
strategije trženja |
povpraševanje |
ponudba |
mrežni marketing |
vrednost |
elektronske servisi |
turistične storitve |
storitve v zdravstvu |
franšize |
trženje v športu |
javni sektor |
vladni marketing
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McColl-Kennedy, Janet Ruth, 1958- | ![]() |
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