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Blagovna znamka: od vizije do vrednotenja : strateško oblikovanje in vzdrževanje blagovnih znamkDe Chernatony, L.Type of material - book ; adult, seriousEdition - 1. natisPublication and manufacture - Ljubljana : GV založba, 2002Language - slovenianISBN - 86-7061-299-2COBISS.SI-ID - 120921088
Author
De Chernatony, L.
Other authors
Zupančič, Boštjan |
Stubbs, John
Topics
Blagovne znamke |
Industrijski izdelki |
izdelki |
blagovne znamke |
upravljanje |
strateški management |
celovita kvaliteta |
proizvodi |
oblikovanje |
management |
organizacijska kultura |
cilj |
poslovno okolje |
predstava |
nabava |
potrošnik |
trg |
uspešnost |
marketing |
trženje |
poslovna psihologija |
vrednote |
tržno planiranje
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Knjižnica Novo mesto |
available - outside loan, loan period: 21 days
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Knjižnica Novo mesto (24 ur izposoja) |
available - outside loan, loan period: 21 days
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Call number – location, accession no. ... |
Copy status |
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ŠTUDIJSKI ODDELEK 658.6 DE Chernatony L. Blagovna IN: 200213233 ŠTUDIJSKI ODDELEK 658.6 DE Chernatony L. Blagovna IN: 200213233 |
available - outside loan, loan period: 21 days
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ŠTUDIJSKI ODDELEK 658.6 DE Chernatony L. Blagovna IN: 200400999 ŠTUDIJSKI ODDELEK 658.6 DE Chernatony L. Blagovna IN: 200400999 |
on loan - outside loan, due date: 09.09.2024
Expected to be available after: 10.09.2024 (1. in queue) |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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De Chernatony, L. | ![]() |
Stubbs, John | ![]() |
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