University of Maribor Library (UKM)
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AI strategy for sales and marketing : connecting marketing, sales and customer experienceKing, Katie"Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities it presents. AI Strategy for ... Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, LinkedIn, PwC, Rolls Royce and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX."Type of material - book ; adult, seriousPublication and manufacture - London ; New York (NY) : Kogan Page, 2022Language - englishISBN - 978-1-3986-0200-7; 978-1-3986-0202-1COBISS.SI-ID - 156983555
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University of Maribor Library |
on loan - outside loan, due date: 17.08.2023
Expected to be available after: 16.10.2024 (2. in queue) |
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Prosti pristop 1. nad. 339.13 0000293760 Prosti pristop 1. nad. 339.13 293760 |
on loan - outside loan, due date: 17.08.2023
Expected to be available after: 16.10.2024 (2. in queue) |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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King, Katie |
Source: Personal bibliographies
and: SICRIS
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