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Možnosti trženja ekoživil v gostinstvu in turizmu = Marketing potentials for organic food products in tourism and cateringBrankovič, JožefGostinstvo in turizem sta pogosto partnerja ter tako pomemben spodbujevalec ekološkega kmetijstva. V prispevku se na osnovi kulinarične ponudbe poskuša oceniti, ali obstaja tržna možnost zamenjave ... konvencionalnih živil z ekološkimi ter posledično potreba po prilagoditvi ali zamenjavi obstoječih jedilnikov. Ugotavlja se precejšen interes in primeren potencial za nabavo domačih ekoloških pridelkov in izdelkov. Glavne slabosti domače ekološke pridelave, da bi sledile tej potrebi, pa so premajhne količine in časovna neusklajenost ponudbe s povpraševanjem. Kmetom bo ekološka pridelava še bolj privlačna, ko bo tudi tržno zanimiva.Source: Moje podeželje : strokovna revija za razvoj podeželja. - ISSN 1855-9204 (Letn. 1, št. 2, dec. 2010, str. 16-18)Type of material - article, component part ; adult, seriousPublish date - 2010Language - slovenianCOBISS.SI-ID - 1024063594
Author
Brankovič, Jožef
Topics
gostinstvo in turizem |
ekoživila |
trženje |
regionalna kulinarika
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source: Moje podeželje : strokovna revija za razvoj podeželja. - ISSN 1855-9204 (Letn. 1, št. 2, dec. 2010, str. 16-18)
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Brankovič, Jožef | ![]() |
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