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Sports marketing : a strategic perspectiveShank, Matthew D.Type of material - textbookPublication and manufacture - Upper Saddle River (NJ) : Prentice Hall, cop. 1999Language - englishISBN - 0-13-621871-7COBISS.SI-ID - 10310630
Author
Shank, Matthew D.
Topics
Sports |
Marketing |
Hale of fame |
United States |
Sports |
Ekonomic aspects |
United States |
Strategic management |
Sports |
Marketing strategic management |
United States |
Contingency |
Sports |
Framework |
United States |
Šport |
Javne storitve |
Ekonomski vidik |
Učbeniki za visoke šole |
Šport |
Cene storitev |
Cenovna politika |
Učbeniki za visoke šole |
Cene |
Determinante |
Določevanje ciljev |
Učbeniki za visoke šole |
Šport |
Marketing |
Kontingenčne metode |
Učbeniki za visoke šole |
Šport |
Tržna miselnost |
Ponudba in povpraševanje |
Učbeniki za visoke šole |
Šport |
Veličine |
Vrhovi |
Učbeniki za visoke šole |
Marketing |
Implementacija |
Kontrolni mehanizmi |
Učbeniki za visoke šole |
Marketing |
Športna oprema |
Koncepcije |
Ključne besede |
Učbeniki za visoke šole |
Rekreacija |
Ekonomski vidik |
Športno udejstvovanje |
Učbeniki za visoke šole |
Tržni mehanizem |
Ciljno vodenje |
Prispevki |
Učbeniki za visoke šole |
Potrošniki |
Marketinška strategija |
Športna dogajanja |
Učbeniki za visoke šole |
Športna oprema |
Predstavitve |
Avdiovizualni mediji |
Učbeniki za visoke šole |
trženje |
šport |
industrija |
planiranje |
marketing mix |
strategija trženja |
mednarodno trženje |
potrošnik |
psihologija |
sociologija |
konkurenca |
tehnologija |
poslovno komuniciranje |
ekonomska propaganda |
promocija |
distribucija |
cena |
marketing |
sports |
industry |
planning |
marketing mix |
marketing strategy |
international marketing |
consumer |
psychology |
sociology |
competition |
technology |
business communication |
advertising |
promotion |
distribution |
price
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Library | Call number – location, accession no. ... | Copy status |
---|---|---|
EF, Central Economics Library, Ljubljana | Skladišče 43728 IN: 000190905 |
available - outside loan, loan period: 1 months |
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