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Imperativnaja forma glagola kak instrument sozdanija jazykovoj igry v reklamiom tekste : lingvodidaktičeskij aspektStepanova, Evgenija VladimirovnaThe article is devoted to the linguodidactic description of imperative verb forms that serve as a tool for creating a language game in an advertising text. The work provides vivid examples from the ... advertising space containing imperative mood verbs and representing a language game. Changes in direct values, as well as the transformation of familiar memorized constructions, can cause difficulties for a foreign student to decode the information received. The article discusses the frequency means of influence of advertising on the recipient’s consciousness, in particular, imperative forms of the verb, in order to obtain additional tools for the successful mastery of the Russian language by non-native speakers.Source: Vysšee obrazovanie segodnja = Higher education today. - ISSN 1726-667X ([št]. 9, 2020, str. 62-66)Type of material - article, component part ; adult, seriousPublish date - 2020Language - russianCOBISS.SI-ID - 105916419
Author
Stepanova, Evgenija Vladimirovna
Topics
jezikoslovje |
ruščina |
ruščina kot drugi/tuji jezik |
glagoli |
besedne igre |
oglaševalska besedila |
jezikovna didaktika |
linguistics |
Russian language |
Russian as second/foreign language |
verbs |
language game |
advertising text |
linguodidactics |
figurative meaning |
pun
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source: Vysšee obrazovanie segodnja = Higher education today. - ISSN 1726-667X ([št]. 9, 2020, str. 62-66)
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Database name | Field | Year |
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Stepanova, Evgenija Vladimirovna | 40848 |
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