Pričujoči tekst je zasnovan na kvalitativni analizi hot-line oglasov, ki so bili objavljeni v Vikendu, tedenski prilogi Dela, v obdobju od novembra 2001 do januarja 2002. V ta namen je besedilo ...razdeljeno na več nivojev analize. To so: vizualna raven fotografije, torej dimenzija ženskega lika kot objektiviziranega telesa v hot-line reklamnem oglaševanju, tekstualni del (slogani in sporočila v oglasih), ter aspekt glasu pri hot-lineu. V analizi uporabljamo psihoanalitično teoretično orodje, raziskovalno problematiko pa obravnavamo z njej ustrezno epistemološko metodologijo. Paralelni motiv in sklepni del teksta je posvečen sociološko-kulturološkem karakterju hot-line oglasov oziroma vešče izkoriščenim določenim aktualnim družbenim dogajanjem (naprimer popularizaciji nogometa v Sloveniji) in njihovi interpelaciji v hot-line reklamno oglaševanje. Zanimalo nas je tudi vprašanje mej pornografskega, torej vprašanje, na kateri strani linije, ki deli pornografijo od nepornografije, se nahaja hot-line reklama.
It was not necessary to add the material to the shelf.
Bibliographic material was successfully added on shelf.
Adding bibliographical material on shelf was not successful.
Material is already on the shelf.
Permalink
URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year
Impact factor
Edition
Category
Classification
JCR
SNIP
JCR
SNIP
JCR
SNIP
JCR
SNIP
Select the library membership card:
DRS,
in which the journal is indexed
Database name
Field
Year
Links to authors' personal bibliographies
Links to information on researchers in the SICRIS system
Subject headings in COBISS General List of Subject Headings
Select pickup location
The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.
