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Vloga vsebinskega trženja za povezovanje s porabniki : primer podjetja Lidl : magistrsko deloMahkovic, MarušaType of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [M. Mahkovic], 2017Language - slovenianCOBISS.SI-ID - 24315366
Author
Mahkovic, Maruša
Other authors
Kos Koklič, Mateja
Topics
trženje |
strategija trženja |
poslovno komuniciranje |
vedenje potrošnikov |
zadovoljstvo |
lojalnost |
mediji |
case study |
Lidl |
marketing |
marketing strategy |
business communication |
consumer behaviour |
satisfaction |
loyalty |
media |
case study |
Lidl
Library | Call number – location, accession no. ... | Copy status |
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EF, Central Economics Library, Ljubljana | Skladišče II-3524- 6774 IN: 000244622 |
available - reading room |
Shelf entry
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Mahkovic, Maruša | |
Kos Koklič, Mateja | 24395 |
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