Food processing industry in Slovenia in 2017 [Elektronski vir]
Križnik, Nina Barbara ; Gorjanc, Tjaša
Večino pridelane in predelane hrane prodamo na domačem trgu, zato je pozitivna podoba celotne verige preskrbe s hrano, od pridelovalcev, predelovalne industrije do trgovine, pomemben dejavnik pri ...zagotavljanju zaupanja potrošnikov v kakovost lokalne hrane. K dvigu zavedanja je gotovo pripomogla tudi nova shema kakovosti in zaščitni znak "Izbrana kakovost Slovenija", kot prva sta v shemo kakovosti vstopila sektorja mleka in mesa ter označila svoje kakovostne proizvode s tem znakom. V Sloveniji pridelani in predelani proizvodi mesa in mleka so dokaz, da je povezovanje vseh členov v verigi preskrbe s hrano ključ do uspeha. Intenzivna promocija in ozaveščanje imata za posledico dvig zaupanja potrošnikov v slovensko hrano in večje poseganje po lokalnih proizvodih.
Type of material - e-book
; adult, serious
Publication and manufacture - Ljubljana : Ministry of Agriculture, Forestry and Food, 2018
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