Pospeševanje prodaje z akcijskimi prodajnimi cenami : visokošolska (univerzitetna) diplomska naloga = Acceleration of selling by action selling prices : graduation thesis
Krajner, Marko
Preučili smo akcijsko prodajo računalniških miz kot možno metodo pospeševanja prodaje ter ugotovili mesto pospeševanja prodaje v poslovni politiki podjetja Glin K&M. Poskušali smo ugotoviti potrebno ...višino sredstev za izvedbo akcijske prodaje in vpliv akcije na dobiček. Zbrali smo metode pospeševanja prodaje, ki jih podjetja najpogosteje uporabljajo; cilje pospeševanja prodaje;določili, katere medije podjetja najpogosteje uporabljajo pri ogleševanju akcij pospeševanja prodaje. Prikazali smo tudi metode določanja cen izdelkom, ter vpliv znižanja cen na prodajo kot način pospeševanja prodaje. Analizirali smo akcijsko prodajo računalniških miz, ter zbrali podatke o višini stroškov oglaševanja na dobiček akcije. S pomočjo dobljenih podatkov smo ugotovili, da je akcija uspela, nismo pa dokazali neposrednega vpliva višine sredstev, potrebnih za oglaševanje akcije, na dobiček
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [M. Krajner], 1999
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