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MarketingEvans, Joel R. ; Berman, BarryType of material - textbookEdition - 4th ed.Publication and manufacture - New York : Macmillan, 1990Language - englishISBN - 0-02-334401-6COBISS.SI-ID - 5290726
Author
Evans, Joel R. |
Berman, Barry
Topics
trženje |
strateško planiranje |
odločanje |
potrošnik |
strategija trženja |
proizvodi |
planiranje |
razvoj |
embalaža |
distribucija |
prodaja na drobno |
prodaja na debelo |
ekonomska propaganda |
direktno trženje |
cena |
oblikovanje cene |
storitve |
uporaba računalnikov |
marketing |
strategic planning |
decision making |
consumer |
marketing strategy |
products |
planning |
development |
packaging |
distribution |
retail trade |
wholesale trade |
advertising |
direct selling |
price |
pricing |
services |
computer application
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Library | Call number – location, accession no. ... | Copy status |
---|---|---|
EF, Central Economics Library, Ljubljana | Skladišče II 10273 IN: 000153910 |
available - outside loan, loan period: 1 months |
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