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Business-to-business marketing : strategic resource management and casesMahin, Philip W.Type of material - handbookEdition - International student ed.Publication and manufacture - Boston [etc.] : Allyn and Bacon, 1991Language - englishISBN - 0-205-13067-4COBISS.SI-ID - 6665958
Author
Mahin, Philip W.
Topics
trženje |
management |
industrija |
gospodarstvo |
poslovna politika |
poslovno okolje |
definicija |
potrošništvo |
podjetje |
vlada |
predpisi |
materialno poslovanje |
nakup |
prodaja |
pogajanje |
pogodbe |
strateško planiranje |
analiza |
ekonomska predvidevanja |
novi proizvodi |
razvoj |
komuniciranje |
direktno trženje |
tržne poti |
prodaja na drobno |
prodaja na debelo |
oblikovanje cene |
case study |
priročniki |
učbeniki |
marketing |
management |
industry |
economy |
business policy |
business environment |
definition |
consumerism |
enterprises |
government |
regulations |
materials management |
purchasing |
sales |
bargaining |
contracts |
strategic planning |
analysis |
economic forecasting |
new products |
development |
communications |
direct selling |
marketing channels |
retail trade |
wholesale trade |
pricing |
case study |
handbooks |
text-books |
bargaining
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Library | Call number – location, accession no. ... | Copy status |
---|---|---|
EF, Central Economics Library, Ljubljana | Skladišče PD 1286 1 IN: 000166314 |
available - outside loan, loan period: 1 months |
EF, Central Economics Library, Ljubljana | Skladišče 38459 IN: 000166313 |
on loan - outside loan, due date: not specified |
EF, Central Economics Library, Ljubljana | Skladišče PD 1286 4 IN: 000166317 |
loan not possible |
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