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Competitive identity : the new brand management for nations, cities and regionsAnholt, SimonType of material - bookPublication and manufacture - Basingstoke ; New York : Palgrave Macmillan, 2007Language - englishISBN - 978-0-230-50028-0COBISS.SI-ID - 9000220
Author
Anholt, Simon
Topics
Competition, International |
Place marketing |
Community development |
Product management |
International relations |
Mednarodna konkurenca |
Narodna identiteta |
Upravljanje z blagovnimi znamkami |
Priročniki |
Mednarodna konkurenca |
Narodni interesi |
Podobe |
Priročniki |
Mednarodni marketing |
Teorija konkurenčnih prednosti |
Etnična identiteta |
Priročniki |
Mednarodni marketing |
Planiranje trženja |
Implementacija |
Priročniki |
trženje |
mednarodno trženje |
medkulturno delovanje |
identiteta podjetja |
država |
image |
konkurenčnost |
planiranje |
razvoj |
trženje |
mednarodno trženje |
medkulturno delovanje |
identiteta podjetja |
država |
image |
konkurenčnost |
planiranje |
razvoj
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Library | Call number – location, accession no. ... | Copy status |
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EF, Central Economics Library, Ljubljana | · Prosti p. G2 ANHOLT S. Competitive identity IN: 000218920 |
available - outside loan, loan period: 1 months |
FSS, J. Goričar Central Social Sciences Library, Ljubljana | K 658.8 ANHOLT, S. Competitive Free access | available - outside loan, loan period: 1 months |
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Database name | Field | Year |
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Anholt, Simon | ![]() |
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