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The international brand valuation manual : a complete overview and analysis of brand valuation techniques and methodologies and their applicationsSalinas, Gabriela, Prof.Type of material - profess. monogrPublication and manufacture - Chichester (UK) : J. Wiley, cop. 2009Language - englishISBN - 978-0-470-74031-6; 0-470-74031-0COBISS.SI-ID - 10037276
Author
Salinas, Gabriela, Prof.
Topics
Brand name products |
Valuation |
Branding (Marketing) |
Product management |
Marketing management |
Brand name products |
Brand marks |
Brand management |
Blagovne znamke |
Upravljanje z blagovnimi znamkami |
Podobe |
Priročniki |
Blagovne znamke |
Relevantnost |
Koncepcije |
Priročniki |
Blagovne znamke |
Taksonomija |
Korporativna identiteta |
Priročniki |
Blagovne znamke |
Poslovna uspešnost |
Vrednostna analiza |
Priročniki |
Blagovne znamke |
Tržne poti |
Filozofija trženja |
Priročniki |
Marketing |
Strateški management |
Marketinška strategija |
Priročniki |
Blagovne znamke |
Poslovne priložnosti |
Zaščitna imena |
Priročniki |
blagovne znamke |
razvoj |
evolucija |
upravljanje |
management |
cene |
strateško upravljanje |
uspešnost poslovanja |
vrednotenje |
metode |
procesi |
meritve |
vrednost |
uporabniki |
priložnosti |
študije
Library | Call number – location, accession no. ... | Copy status |
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Faculty of Economics and Business, Maribor | 658.6 SALINAS G. International | available - outside loan, loan period: 30 days |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Salinas, Gabriela, Prof. |
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