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Izzivi in priložnosti za razvoj pivskega turizma v Ljubljani po pandemiji COVID-19 : magistrsko deloSelan, Neli, 1990-Pivovarstvo je močna gospodarska panoga, saj je v porastu zanimanje za izdelavo piva. V Sloveniji se je število mikropivovarjev povečalo in z njim priložnosti za razvoj pivskega turizma, ki obsega ... kulinarična doživetja, kot so obisk pivovarn, okušanje lokalne pijače (piva) in hrane ter množico drugih aktivnosti, povezanih s pivom. V teoretičnem delu smo predstavili kulinarični turizem in njegovo podzvrst pivski turizem. Preučili smo stanje pivovarstva in pivskega turizma v Evropski uniji ter Sloveniji. Podrobneje smo analizirali stanje pivskega turizma pred, med in po pandemiji COVID-19, ki je pustil velike posledice v obratovanju mikropivovarn in posledično pivskem turizmu. Navedli smo primere dobre prakse razvoja pivskega turizma v Ljubljani po pandemiji COVID-19, Natoč mi še enga in Union Experience. V empiričnem delu naloge smo raziskovali izzive in priložnosti za razvoj pivskega turizma v Ljubljani po pandemiji COVID-19. Ugotovili smo, da ima Slovenija/Ljubljana velik potencial za razvijanje pivskega turizma, saj ima bogato kulturno dediščino, ki je priložnost za razvoj pivskih tur in za trženje pivskega turizma. Po pandemiji COVID-19 je v Sloveniji želja deležnikov pivskega turizma zagnati projekt Beer Pass in organizirati festival na temo piva, katerega rdeča nit bi bilo pivo. Na podlagi pregleda literature in opravljenih intervjujev smo podali predloge mikropivovarjem in STO za trajnostni razvoj pivskega turizma v Ljubljani, v smeri obogatitve pivskih tur z doživljanjem pivske zgodbe in povečanega informiranja, promocije mikropivovarjev in njihovih pivsko-turističnih produktov.Type of material - master's thesis ; adult, seriousPublication and manufacture - Brežice : [N. Selan], 2022Language - slovenianCOBISS.SI-ID - 114791427
Author
Selan, Neli, 1990-
Other authors
Poljak Istenič, Saša |
Petek, Vita
Topics
kulinarični turizem |
pivski turizem |
pivovarstvo |
pandemija COVID-19. |
culinary tourism |
beer tourism |
brewing |
COVID-19 pandemic.
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Library | Call number – location, accession no. ... | Copy status |
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Faculty of Tourism, Brežice | čitalnica MD 40 IN: 020220026 |
available - reading room |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Selan, Neli, 1990- | ![]() |
Poljak Istenič, Saša | 24304 |
Petek, Vita | 52252 |
Source: Personal bibliographies
and: SICRIS
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