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Po sledeh umetne inteligence : kaj nam o psiholoških lastnostih posameznikov povedo njihovi digitalni odtisi?Musil, Bojan ; Plohl, NejcPodatki kažejo, da ima dostop do svetovnega spleta okoli 90 % evropskih gospodinjstev in da povprečen evropski uporabnik uporabi le-tega nameni slabih šest ur dnevno. Zaradi možnosti, ki jih splet ... ponuja, so specifike zelo različne, vendar pa uporabo spleta spremlja pomembna stalnica; ljudje ob sprehajanju po virtualni sferi tam, namerno ali ne, puščajo raznolike digitalne odtise. V preteklosti so bili ti podatki bolj kot ne spregledani, razvoj novih tehnologij pa je omogočil podrobnejši vpogled vanje in vodil do spoznanja, da lahko na videz nepomembni digitalni odtisi v resnici nudijo dragocene informacije o posameznikih. Danes tovrstni podatki omogočajo nove načine vplivanja na njihovo vedenje, s čimer jasno posegajo v aplikativno sfero. Ker so lahko naši osebni podatki uporabljeni (in zlorabljeni), je vse več pozornosti znanstvenikov in splošne javnosti usmerjene tudi k pravnim in etičnim vidikom uporabe digitalnih odtisov. V pričujočem prispevku bomo najprej ponudili naš razmislek o umetni inteligenci kot mehanizmu za napredek, v nadaljevanju pa sledi bolj specifična obravnava digitalnih odtisov, ki jih puščamo na spletu. Poglobili se bomo v to, kaj digitalni odtisi lahko povedo o psiholoških lastnostih uporabnikov, poseben poudarek pa bomo namenili tudi njihovi praktični uporabi (npr. prilagajanje oglasov z namenom prepričevanja) in nekaterim etičnim vidikom uporabe.Source: Sodobne perspektive družbe : umetna inteligenca na stičišču znanosti (Str. 231-243)Type of material - article, component part ; adult, seriousPublish date - 2022Language - slovenianCOBISS.SI-ID - 134145027
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Musil, Bojan | 21809 |
Plohl, Nejc | 52215 |
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