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Marketing : the coreKerin, Roger A., 1947- ; Hartley, Steven William, Dr. ; Rudelius, WilliamType of material - textbookEdition - International ed.Publication and manufacture - New York [etc.] : McGraw-Hill/Irwin, cop. 2004Language - englishISBN - 0-07-121572-7; 0-07-121478-XCOBISS.SI-ID - 15143398
Author
Kerin, Roger A., 1947- |
Hartley, Steven William, Dr. |
Rudelius, William
Topics
Marketing |
trženje |
odnosi s strankami |
potrošnik |
potrebe |
etika |
družbena odgovornost |
korporacije |
poslovna strategija |
poslovno okolje |
psihologija potrošnika |
behaviorizem |
globalizacija |
mednarodno trženje |
informacije |
segmentacija |
novi proizvodi |
storitve |
blagovne znamke |
management |
oblikovanje cene |
tržne poti |
preskrbovalne verige |
prodaja na drobno |
prodaja na debelo |
direktno trženje |
oglas |
pospeševanje prodaje |
odnosi z javnostjo |
prodaja |
marketing |
customer relationship |
consumer |
needs |
ethics |
social responsibility |
corporations |
business strategy |
business environment |
consumer psychology |
behaviourism |
globalization |
international marketing |
information |
segmentation |
new products |
services |
trademarks |
management |
pricing |
marketing channels |
supply chain |
retail trade |
wholesale trade |
direct selling |
advertisement |
sales promotion |
public relations |
sales |
sales
Library | Call number – location, accession no. ... | Copy status |
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Faculty of Economics and Business, Maribor | 339.13 KERIN R. Marketing | available - outside loan, loan period: 30 days |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kerin, Roger A., 1947- | |
Hartley, Steven William, Dr. | |
Rudelius, William |
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