Building a brand image through electronic customer relationship management

(UM)

Building a brand image through electronic customer relationship management

"The goal of this book is to develop electronic customer relationship management (ECRM) systems strategies for organizations to attract and retain customers over the internet, achieving customer ... satisfaction for fast moving customer goods allowing organizations to meet their strategic and customer loyalty objectives while building brand image"--

Type of material - proceedings ; adult, serious

Publication and manufacture - Hershey, PA : IGI Global, 2023

Language - english

ISBN - 978-1-6684-5386-5; 978-1-6684-5387-2

COBISS.SI-ID - 156277251

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Other authors
Naim, Arshi, 1976- | Kautish, Sandeep, 1981-

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Library	Call number – location, accession no. ...	Copy status
Faculty of Economics and Business, Maribor	658.89 BUILDING	available - outside loan, loan period: 30 days

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Naim, Arshi, 1976-
Kautish, Sandeep, 1981-

Source: Personal bibliographies and: SICRIS

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