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Strateško načrtovanje v turizmu - izhodišča za pristop k pripravi strategije razvoja turizma občine Hrastnik : diplomsko delo visokošolskega strokovnega študijaPušnik, AnamariGlede na stanje turizma v Hrastniku, ki je trenutno v začetni fazi, smo pripravili izhodišča, ki bodo služila lažjemu nadaljnjemu načrtovanju in bodo podlaga pobudam vodstva občine. Prvi del ... diplomskega dela predstavlja teoretičen pogled na načrtovanje turizma, kjer smo preučili teoretična izhodišča destinacijskega managementa na področju strateškega razvoja turizma. Analizirali smo proces načrtovanja in predstavili pomembnost strateškega načrtovanja za turistično destinacijo. Na temelju teoretičnega dela naloge ter kvalitativne in kvantitativne raziskave smo v praktičnem delu diplomskega dela oblikovali osnutek strategije razvoja turizma v Hrastniku in ob tem demonstrirali proces priprave tovrstnega dokumenta. Zbrali smo potrebne podatke, jih interpretirali in analizirali trenutno stanje turizma v občini. Na podlagi opravljene analize in ob pomoči izsledkov intervjujev z deležniki vseh treh stebrov, prav tako tudi izsledkov anketnega vprašalnika med domačini, smo pripravili SWOT in primerjalno analizo. Opredelili smo vizijo in cilje razvoja turizma v Hrastniku ter predlagali strateške aktivnosti in ukrepe, ki jih lahko implementiramo za razvoj turistične ponudbe v okviru terminskega in finančnega načrta strategije.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Brežice : [A. Pušnik], 2023Language - slovenianCOBISS.SI-ID - 180080899
Author
Pušnik, Anamari
Other authors
Pavlakovič Farrell, Barbara |
Pozvek, Nejc
Topics
Strategija |
razvoj turizma |
strateško načrtovanje |
turistično načrtovanje |
Hrastnik |
Strategy |
tourism development |
strategic planning |
tourism planning |
Hrastnik
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Library | Call number – location, accession no. ... | Copy status |
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Faculty of Tourism, Brežice | čitalnica VS 104 IN: 020230097 |
available - reading room |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Pušnik, Anamari | ![]() |
Pavlakovič Farrell, Barbara | 38354 |
Pozvek, Nejc | 38314 |
Source: Personal bibliographies
and: SICRIS
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