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Analiza pomena in znanja italijanskega jezika pri turističnih ponudnikih Posavja : magistrsko deloHlebec, TanjaItalija je eden izmed najpomembnejših emitivnih trgov za Slovenijo, zato smo želeli raziskati, kakšen pomen turistični ponudniki Posavja pripisujejo znanju tujih jezikov, in preveriti, kako ... komunicirajo s tujimi turisti na splošno ter kako poteka komunikacija z italijanskimi turisti. V nalogi smo predstavili tržni profil Italije in z raziskavo ugotovili, kako sta prilagojeni ponudba in komunikacija za italijanske turiste ter na katerih področjih se lahko turistični ponudniki Posavja izboljšajo, kar bi posledično prispevalo k večji kakovosti občin in cele regije. V današnjem času globalizacije in nenehnih sprememb je pomembno, da se posamezniki ter podjetja jezikovno in kulturno prilagajajo, saj imajo tako več možnosti za uspešnost pri poslovanju. Na osnovi raziskave, ki smo jo izvedli v sklopu naloge, smo poskušali oblikovati priporočila za turistične ponudnike, kako naj bi v prihodnosti izboljšali svojo komunikacijo v italijanskem jeziku.Type of material - master's thesis ; adult, seriousPublication and manufacture - Brežice : [T. Hlebec], 2023Language - slovenianCOBISS.SI-ID - 201750531
Author
Hlebec, Tanja
Other authors
Kompara Lukančič, Mojca
Topics
turizem |
Posavje |
tuji jezik |
italijanski jezik |
tourism |
Posavje |
foreign language |
italian language
Library | Call number – location, accession no. ... | Copy status |
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Faculty of Tourism, Brežice | čitalnica MD 53 IN: 020240046 |
in preparation - in process |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Hlebec, Tanja | |
Kompara Lukančič, Mojca | 34055 |
Source: Personal bibliographies
and: SICRIS
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