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Social marketing : improving the quality of lifeKotler, Philip ; Roberto, Ned ; Lee, Nancy, 1932-Type of material - textbookEdition - 2nd ed.Publication and manufacture - Thousand Oaks (CA) ; London ; New Delhi : Sage, cop. 2002Language - englishISBN - 0-7619-2434-5COBISS.SI-ID - 21265501
Author
Kotler, Philip |
Roberto, Ned |
Lee, Nancy, 1932-
Topics
Marketing |
Družbeni vidik |
Družbeno vedenje |
Družbene spremembe |
Tržna družba |
Ciljani skrining |
Usmerjanje |
Social marketing |
Behavior modification |
marketing |
trženje |
definicija |
strategija trženja |
tržno planiranje |
kvaliteta življenja |
uspešnost poslovanja |
poslovno okolje |
cilj |
konkurenca |
cene |
stroški |
promocija |
javno obveščanje |
oglaševanje |
ekonomska propaganda |
mediji |
družbene dejavnosti |
selekcija |
družbene strukture |
social marketing |
marketing |
advertising |
behavior |
consumer |
strategic planning |
strategic planning
Library | Call number – location, accession no. ... | Copy status |
---|---|---|
Faculty of Economics and Business, Maribor | 339.13 KOTLER P. Social 02 a | available - outside loan, loan period: 30 days |
Faculty of Economics and Business, Maribor | 339.13 KOTLER P. Social 02 | available - outside loan, loan period: 30 days |
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