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Organizacijska vloga managerja pri trženju zavarovalnih storitev : doktorska disertacijaVoršnik, IvanPosebnost zavarovalništva kot dejavnosti je, da prodaja nevidno blago v obliki storitev. V nasprotju z drugimi nosilci storitev, ki jih prodajajo na trgu, zavarovalništvo organizira prodajo varstva ... pred škodnimi dogodki in njihovimi posledicami, pri čemer je to blago oziroma storitev nevidna glede na to, da je realizacija storitve v obliki denarnega nadomestila škode odmaknjena v prihodnost in v celoti negotova. Zavarovalno tržišče je mogoče opredeliti kot predvidene zavarovance, ki imajo željo ali sposobnost uresničiti nakup obstoječe ali potencialne ponudbe zavarovalnih storitev zavarovalnice. V zavarovalstvu so potrebni visoka stopnja strokovnosti, specializacija znanj in obvladovanja kompleksnosti sistema z ustreznim modelom vodenja, ki predstavljajo pogoje za uspešno rast zavarovalnice. Zato imata znanje in strokovna usposobljenost managementa v zavarovalstvu pomembno vlogo. Oblikuje se nova celota in pri tem upošteva tako uspešnost zavarovalnice kot uspešnost posameznih aktivnosti, ki so potrebne za sinhronizirano delovanje celote. Disertacija se osredotoča na vprašanje procesa razvoja in usposabljanja zavarovalnega managementa v Sloveniji. Na osnovi ugotovitev o potrebah v Sloveniji in v primerjavi s podiplomskim usposabljanjem zavarovalniškega managementa v nekaterih evropskih državah je narejen model podiplomskega strokovnega usposabljanja z namenom, da se zagotovi kreiranje tudi tovrstnega podiplomskega študija v Sloveniji. To pa bo omogočalo premagovanje organizacijskih problemov, sposobnost prilagajanja spremembam in uresničevanje uspešnosti trženja zavarovalnih storitev.Type of material - dissertation ; adult, seriousPublication and manufacture - Ljubljana : [I. Voršnik], 1999Language - slovenianCOBISS.SI-ID - 2554899
Author
Voršnik, Ivan
Other authors
Florjančič, Jože
Topics
zavarovalstvo |
management |
izobraževanje |
organizacija |
trženje |
izobraževalni modeli |
insurance |
management |
education |
organization |
marketing |
educational models
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Library | Call number – location, accession no. ... | Copy status |
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Faculty of Organizational Sciences, Kranj | Č DMD 7797 | available - outside loan, loan period: 1 months |
University of Maribor Library | Skladišče II 48639 | available - reading room |
University of Maribor Library | Skladišče II 48639 a | available - reading room |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Voršnik, Ivan | 90359 |
Florjančič, Jože | 08117 |
Source: Personal bibliographies
and: SICRIS
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