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Stilistische Funktionen von Mehrdeutigkeit in deutschen WerbetextenŠkerlavaj, TanjaDas Buch befasst sich mit dem zeichenhaften Phänomen der Mehrdeutigkeit in Werbetexten. Obwohl Werbetexte ein beliebter Gegenstand textlinguistischer Studien sind, wurden sie bisher weniger unter ... semantisch-stilistischem Aspekt untersucht. Anhand stilistischer Analysen von Werbetexten mit Mehrdeutigkeit auf phonologischer, lexikalischer, syntaktischer und textueller Ebene untersucht die Autorin, in welchen sprachlichen und nicht-sprachlichen Elementen (Bild, Typographie) sich die Mehrdeutigkeit in Werbetexten manifestiert, wie sie als aktuelles Phänomen im Text entsteht und welche stilistischen Funktionen sie darin erfüllt. Das Buch leistet mit der Unterscheidung zwischen der Mehrdeutigkeit im Lexikon und im Text einen Beitrag zur Theorie der Mehrdeutigkeit und zur Stilistik der Werbekommunikation.Type of material - scientific monograph ; adult, seriousPublication and manufacture - Frankfurt am Main [etc.] : P. Lang, 2017Language - germanISBN - 978-3-631-67011-8COBISS.SI-ID - 297217792
Author
Škerlavaj, Tanja
Other authors
Bračič, Stojan |
Fix, Ulla
Collection
Linguistik International
Topics
Nemščina |
Reklamni jezik |
stilistika |
večpomenskost |
oglaševalska besedila |
semantika |
besediloslovje |
multimodalnost
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Library | Call number – location, accession no. ... | Copy status |
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Miklošič Library FPNM, Maribor | K 811NEM'38 ŠKERLAVAJ T. Stilistische IN: 120191547 |
available - outside loan, loan period: 1 months |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Škerlavaj, Tanja | 38782 |
Bračič, Stojan | 03116 |
Fix, Ulla | ![]() |
Source: Personal bibliographies
and: SICRIS
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