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Strategic brand management : building, measuring and managing brand equityKeller, Kevin Lane, 1956- ; Swaminathan, VanithaType of material - book ; adult, seriousEdition - 5th ed., global ed.Publication and manufacture - Harlow, England [etc.] : Pearson, cop. 2020Language - englishISBN - 978-1-292-31496-9; 1-292-31496-6COBISS.SI-ID - 42764035
Author
Keller, Kevin Lane, 1956- |
Swaminathan, Vanitha
Topics
Izdelki z blagovno znamko |
Oblikovanje blagovne znamke |
Trženje |
Vedenje potrošnikov |
trženje |
blagovne znamke |
upravljanje |
strategija |
meritve |
vedenje potrošnikov |
image |
premoženje |
marketing |
brands |
management and control |
strategy |
measurements |
consumer behaviour |
image |
property
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Library | Call number – location, accession no. ... | Copy status |
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Faculty of Economics and Business, Maribor | 658.6 KELLER K. Strategic 20 a | available - outside loan, loan period: 30 days |
Faculty of Economics and Business, Maribor | 658.6 KELLER K. Strategic 20 b | available - outside loan, loan period: 30 days |
Faculty of Economics and Business, Maribor | 658.6 KELLER K. Strategic 20 | on loan - outside loan, due date: not specified |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Keller, Kevin Lane, 1956- | ![]() |
Swaminathan, Vanitha | ![]() |
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