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Mastering marketing [Elektronski vir] : to accompany Armstrong & Kotler's Marketing: an introduction, 6/e : version 1.0Type of material - e-bookEdition - Universal CD ed.Publication and manufacture - Upper Saddle River (New Jersey) : Prentice Hall, cop. 2002Language - englishISBN - 0-13-047550-5; 0-13-035133-4COBISS.SI-ID - 6725660
Topics
Marketing |
CD-ROMs |
Marketing channels |
CD-ROMs |
Consumer satisfaction |
CD-ROMs |
Customer relations |
CD-ROMs |
Competition |
Competitive advantage |
CD-ROMs |
Potrošniki |
Zadovoljevanje |
CD-ROMi |
Marketing |
Marketinška strategija |
CD-ROMi |
Tržno komuniciranje |
CD-ROMi |
marketing |
trženje |
strategija trženja |
CD-ROM |
kompaktne plošče |
multimedia |
videoposnetek |
uporaba računalnika |
potrošnik |
elektronsko poslovanje |
internet |
računalniške mreže |
orodja |
vodenje |
kupci |
marketing mix |
marketinški splet |
trg |
segmentacija |
cilj |
pozicioniranje |
konkurenčnost |
prednost |
proizvodi |
prodaja na drobno |
prodaja na debelo |
oglaševanje |
ekonomska propaganda |
promocija |
komuniciranje |
poslovno komuniciranje |
izobraževanje |
interakcije |
vaje
Library | Call number – location, accession no. ... | Copy status |
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Faculty of Economics and Business, Maribor | cdr 339.13 ARMSTRONG G. Marketing,cd | available - outside loan, loan period: 30 days |
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