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Upravljanje oglaševanja v medijih : magistrsko deloKrižnar, Renata, 1975-Type of material - master's thesisPublication and manufacture - Kranj : [R. Križnar], 2004Language - slovenianCOBISS.SI-ID - 7834908
Author
Križnar, Renata, 1975-
Other authors
Završnik, Bruno
Topics
Advertising media planning |
SMS (Smart Message Service) |
Master thesis |
Tržno komuniciranje |
Trženjski splet |
Marketinška strategija |
Slovenija |
Magistrske naloge |
Tržno komuniciranje |
Upravljalni sistemi |
Merjenje učinkovitosti |
Magistrske naloge |
Tržni mehanizem |
Tržna analiza |
Elektronski mediji |
Magistrske naloge |
Oglaševanje |
Ciljani skrining |
Toaletni prostori |
Magistrske naloge |
Oglaševanje |
Razglednice |
Mobilni komunikacijski sistemi |
Magistrske naloge |
Medijske aktivnosti |
Elektronske komunikacije |
Alternativne metode |
Magistrske naloge |
Medijske aktivnosti |
Konkurenčna prednost |
Virtualnost |
Magistrske naloge |
oglaševanje |
ekonomska propaganda |
mediji |
multimedia |
upravljanje |
komuniciranje |
trženje |
marketing |
storitve |
strategija trženja |
marketing mix |
marketinški splet |
potrošnik |
uporabniki |
neposredna prodaja |
direktno trženje |
tržna analiza |
tržno planiranje |
avdiovizualna sredstva |
televizija |
radio |
tisk |
filmi |
uspešnost poslovanja |
telekomunikacije |
prodaja po telefonu |
ponudba |
značilnosti |
cilj |
pospeševanje prodaje |
odnosi z javnostjo |
trg |
elektronsko poslovanje
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Library | Call number – location, accession no. ... | Copy status |
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Faculty of Economics and Business, Maribor | Č M 626 | available - reading room |
University of Maribor Library | Skladišče II 60803 | available - reading room |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Križnar, Renata, 1975- | ![]() |
Završnik, Bruno | 11974 |
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