Lateral marketing : new techniques for finding breakthrough ideas

(UM)

Lateral marketing : new techniques for finding breakthrough ideas

Kotler, Philip, 1931- ; Trias de Bes, Fernando

Type of material - profess. monogr

Publication and manufacture - Hoboken (N.J.) : J. Wiley, cop. 2003

Language - english

ISBN - 0-471-45516-4

COBISS.SI-ID - 817623

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Kotler, Philip, 1931- | Trias de Bes, Fernando

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Library	Call number – location, accession no. ...	Copy status
Faculty of Economics and Business, Maribor	339.13 KOTLER P. Lateral	available - outside loan, loan period: 30 days

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Kotler, Philip, 1931-
Trias de Bes, Fernando

Source: Personal bibliographies and: SICRIS

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