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Program marketinškega komuniciranja za zdravilišče Terme Olimia d.d. : specialistično deloPrebil, Matjaž, 1976-Type of material - specialist thesisPublication and manufacture - [Celje : M. Prebil], 2005Language - slovenianCOBISS.SI-ID - 8477212
Author
Prebil, Matjaž, 1976-
Other authors
Mumel, Damijan |
Završnik, Bruno
Topics
Terme Olimia |
Podčetrtek |
Tržno komuniciranje |
Marketinška strategija |
Specialistične naloge |
Terme Olimia |
Podčetrtek |
Trženjski splet |
Integrirane storitvene rešitve |
Specialistične naloge |
Terme Olimia |
Podčetrtek |
Reklamna sporočila |
Komunikacijska tehnika |
Specialistične naloge |
Terme Olimia |
Podčetrtek |
Merjenje učinkovitosti |
Ciljani skrining |
Specialistične naloge |
Oglasi |
Situacija |
Prodajne metode |
Specialistične naloge |
Oglasi |
Odnos do strank |
Analiza oglaševanja |
Specialistične naloge |
Tržno komuniciranje |
Modeli planiranja |
Oglasna sporočila |
Specialistične naloge |
trženje |
marketing |
komuniciranje |
strategija trženja |
tržno planiranje |
marketing mix |
marketinški splet |
oglasi |
avdiovizualna sredstva |
radio |
televizija |
mediji |
tisk |
prodaja |
programi |
pospeševanje prodaje |
medorganizacijsko trženje |
integracijski procesi |
tržni mehanizem |
tržne raziskave |
poslovno komuniciranje |
oglaševanje |
zdravilišča |
mineralne vode |
zdraviliški turizem |
ponudba |
ekonomska propaganda |
odnosi z javnostjo |
organiziranost |
tehnika |
cilj |
vrednotenje
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Library | Call number – location, accession no. ... | Copy status |
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Faculty of Economics and Business, Maribor | Č S 114 | available - reading room |
University of Maribor Library | Skladišče II 62509 | available - reading room |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Prebil, Matjaž, 1976- | ![]() |
Mumel, Damijan | 15314 |
Završnik, Bruno | 11974 |
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