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Vpliv trženja neprehrambenih izdelkov na zadovoljstvo kupcev - v izbranem podjetju : magistrska nalogaKovač, Daniela, 1972-Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Koper : [D. Kovač], 2016Language - slovenianCOBISS.SI-ID - 1538636228
Author
Kovač, Daniela, 1972-
Other authors
Meško Štok, Zlatka
Topics
trženje |
neprehrambeni izdelki |
kupci |
zadovoljstvo kupcev |
pozicioniranje |
ponudba |
blagovne skupine |
nakupno vedenje |
nakupno vedenje |
marketing |
non-food products |
customers |
customer satisfaction |
positioning |
offer |
product groups |
purchasing behaviour |
purchasing behaviour
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Univerzitetna knjižnica skladišče dd 0000002653 IN: 01000021408 Univerzitetna knjižnica skladišče dd 2653 IN: 01000021408 |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kovač, Daniela, 1972- | |
Meško Štok, Zlatka | 21892 |
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