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The marketing plan handbookWood, Marian BurkType of material - handbookEdition - 3rd editionPublication and manufacture - Upper Saddle River (N.J.) : Pearson/Prentice Hall, cop. 2008Language - englishCOBISS.SI-ID - 2225111
Author
Wood, Marian Burk
Topics
Marketing |
Management |
Handbooks, manuals, etc |
trženje |
planiranje |
plani |
poslovno okolje |
trg |
potrošnik |
segmentacija |
pozicioniranje proizvoda |
proizvodi |
blagovne znamke |
logistika |
poslovno komuniciranje |
uspešnost poslovanja |
meritve |
plani |
case study |
marketing |
planning |
plans |
business environment |
market |
consumer |
segmentation |
positioning |
products |
trademarks |
logistics |
business communication |
business efficiency |
measurements |
plans |
case study |
case study
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Univerzitetna knjižnica |
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Univerzitetna knjižnica 339.138 BURK WOOD, M. Marketing IN: 01000014517 Univerzitetna knjižnica 339.138 BURK WOOD, M. Marketing IN: 01000014517 |
available - outside loan, loan period: 21 days
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Wood, Marian Burk |
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