Market segmentation : a step-by-step approach to creating profitable market segments

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Market segmentation : a step-by-step approach to creating profitable market segments

McDonald, Malcolm ; Dunbar, Ian

Type of material - handbook

Publication and manufacture - London ; Houndmills ; Basingstoke : MacMillan, 1995

Language - english

ISBN - 0-333-63722-4; 0-333-63723-2

COBISS.SI-ID - 2385948

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Dislocirana enota UP FTŠ - Turistica	available - outside loan, loan period: 21 days

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Čitalnica FTŠ 339 MACDONALD, M Market IN: 05000000635	available - outside loan, loan period: 21 days

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