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  • Market Segmentation: How to Do It and How to Profit from It, Revised and updated 4th Edition
    McDonald, Malcolm
    Type of material - e-book
    Publication and manufacture - New York : John Wiley & Sons, Incorporated, 2012
    Language - english
    ISBN - 1-118-43267-3; 1-118-43275-4; 1-119-20786-X; 1-118-43274-6; 1-283-66510-7