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Marketing channelsStern, Louis W. ; El-Ansary, Adel I. ; Coughlan, Anne T.Type of material - textbookEdition - 5th ed.Publication and manufacture - Upper Saddle River (NJ) : Prentice-Hall, cop. 1996Language - englishISBN - 0-13-205865-0COBISS.SI-ID - 4448284
Author
Stern, Louis W. |
El-Ansary, Adel I. |
Coughlan, Anne T.
Topics
Marketing |
Tržne poti |
Učbeniki za visoke šole |
Tržne poti |
Procesi |
Strategija trženja |
Cilji |
Elektronska izmenjava podatkov |
Učbeniki za visoke šole |
Tržni mehanizem |
Člani |
Selekcija |
Motivacija |
Direktna prodaja |
Učbeniki za visoke šole |
trženje |
marketing |
planiranje |
distribucija |
tržne poti |
sistemi |
cilj |
poslovno okolje |
razvoj |
strategija trženja |
management |
proizvodi |
promocija |
logistika |
elektronsko poslovanje |
mednarodno poslovanje |
učbeniki
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Univerzitetna knjižnica |
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Univerzitetna knjižnica 339.138 STERN, L. W. Marketing IN: 01000005281 Univerzitetna knjižnica 339.138 STERN, L. W. Marketing IN: 01000005281 |
available - outside loan, loan period: 21 days
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