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Global marketing management : a European perspectiveKeegan, Warren J. ; Schlegelmilch, Bodo B.Type of material - textbookPublication and manufacture - Harlow (England) [etc.] : Financial Times/Prentice Hall, 2001Language - englishISBN - 0-13-841826-8COBISS.SI-ID - 11386598
Author
Keegan, Warren J. |
Schlegelmilch, Bodo B.
Topics
Microsoft |
Case studies |
British Airways |
Customer services |
Case studies |
McDonald's |
Lokalni potenciali |
Globalna strategija |
Študije primerov |
British Airways |
Potrošniški interesi |
Potrošniška filozofija |
Študije primerov |
British Airways |
Letalske družbe |
Poslovna uspešnost |
Študije primerov |
Whirlpool Corporation |
Globalna strategija |
Raziskovalna dejavnost |
Študije primerov |
Euro Disney |
Družbena interakcija |
Kulturni vplivi |
Študije primerov |
Kodak |
Fotografska oprema |
Gospodarska vojna |
Nasprotovanja |
Študije primerov |
Fuji |
Fotografska oprema |
Gospodarska vojna |
Nasprotovanja |
Študije primerov |
Benetton Group |
Oglaševanje |
Mednarodni marketing |
Nasprotovanja |
Študije primerov |
Volkswagen |
Avtomobilska industrija |
Globalna strategija |
Generacije |
Študije primerov |
BMW |
Avtomobilska industrija |
Globalna strategija |
Konstruiranje avtomobilov |
Študije primerov |
Daimler-Benz Concerns |
Avtomobilska industrija |
Globalna strategija |
Konstruiranje avtomobilov |
Študije primerov |
Kyocera Corporation |
Kyoto |
Visoka tehnologija |
Globalna strategija |
Ciljno vodenje |
Študije primerov |
Kyocera Corporation |
Kyoto |
Elektronska keramika |
Kakovost proizvodnje |
Duhovna kultura |
Študije primerov |
Badische Anilin & Soda Fabrik |
Proizvodni procesi |
Styropor |
Kitajska |
Študije primerov |
Badische Anilin & Soda Fabrik |
Polystyrene |
Embalaža |
Kitajska |
Študije primerov |
Nokia Telecommunicaties |
Espoo |
Telefonija |
GSM |
Študije primerov |
Procter & Gamble Company |
Cosmetic |
Clean technologies |
Cleaning |
Case studies |
Bosch-Siemens Hausgeräte |
München |
Tuja vlaganja |
Mednarodno poslovanje |
Študije primerov |
Coca Cola Company |
Atlanta |
Pijače |
Pakiranje |
Študije primerov |
Schwarzkopf |
Kozmetični izdelki |
Blagovne znamke |
Študije primerov |
Henkel |
Düsseldorf |
Kozmetični izdelki |
Blagovne znamke |
Študije primerov |
Export marketing |
Europe |
Management |
Export marketing |
Europe |
Management |
Case studies |
Social economics |
Cultural environment |
Case studies |
Globalization |
Economic conditions |
Case studies |
Mednarodni marketing |
Marketinška strategija |
Tuja tržišča |
Učbeniki za visoke šole |
Mednarodni marketing |
Ciljani skrining |
Poslovne priložnosti |
Učbeniki za visoke šole |
Globalna analiza |
Prodajni kanali |
Fizična distribucija |
Učbeniki za visoke šole |
Izvozni marketing |
Globalna analiza |
Marketinška strategija |
Učbeniki za visoke šole |
Azija |
Gospodarsko sodelovanje |
Trgovanje |
Pacifik |
Študije primerov |
Tihi ocean |
Gospodarsko sodelovanje |
Trgovanje |
Azija |
Študije primerov |
trženje |
mednarodno trženje |
globalizacija |
ekonomski vidik |
družbeni vidik |
kultura |
segmentacija |
cilj |
pozicioniranje proizvoda |
mednarodna konkurenca |
logistika |
poslovno komuniciranje |
manageent |
trendi |
case study |
marketing |
international marketing |
globalization |
economic aspect |
social aspect |
culture |
segmentation |
goal |
positioning |
international competition |
logistics |
business communication |
trends |
case study |
case study
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Faculty of commercial and business sciences, Celje |
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Knjižnica 339.13 KEEGEN W. J. Global ... IN: 000000248 Knjižnica 339.13 KEEGEN W. J. Global ... IN: 000000248 |
available - outside loan, loan period: 21 days
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Keegan, Warren J. | |
Schlegelmilch, Bodo B. |
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