Analiza dejavnikov nakupnega obnašanja za pohištvo otroških sob : diplomsko delo (univerzitetni študij); Factor analysis of behaviour at children bedroom purchasing : graduation thesis (university studies)

Faculty of Design (VSD)

Analiza dejavnikov nakupnega obnašanja za pohištvo otroških sob : diplomsko delo (univerzitetni študij) = Factor analysis of behaviour at children bedroom purchasing : graduation thesis (university studies)

Buh, Igor, 1981-

Pohištvo za opremo otroških sob ima več funkcij. Otroška soba predstavlja otroku hkrati spalnico, igralnico ali pa delovni prostor. Zanimalo nas je, kateri dejavniki so odločujoči pri izbiri ... otroškega pohištva. Z raziskavo smo ugotovili, da so najpomembnejše predvsem tehnične lastnosti izdelka, kot na primer: kakovost, prilagodljivost prostoru in design. Nižji pomen imajo dejavniki cene, blagovne znamke in prodajnih storitev. Ugotovili smo velik vpliv otrok v nakupovalnem procesu, odločujoč dejavnik pa je velikokrat tudi reklama, ki jo naredijo zadovoljni kupci pohištva.

Type of material - undergraduate thesis ; adult, serious

Publication and manufacture - Ljubljana : [I. Buh], 2007

Language - slovenian

COBISS.SI-ID - 1516937

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Author
Buh, Igor, 1981-

Other authors
Oblak, Leon, 1966- | Hrovatin, Jasna

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Faculty of Design	on loan - outside loan, due date: 12.06.2023 Expected to be available after: 03.08.2024 (1. in queue)

Call number – location, accession no. ...	Copy status
Knjižnica FD LES 503 IN: 000000671	on loan - outside loan, due date: 12.06.2023 Expected to be available after: 03.08.2024 (1. in queue)

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Year	Impact factor		Edition		Category		Classification
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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Buh, Igor, 1981-
Oblak, Leon, 1966-	13400
Hrovatin, Jasna	08524

Source: Personal bibliographies and: SICRIS

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