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Sales promotion : how to create, implement and integrate campaigns that really workCummins, Julian ; Mullin, RoddyType of material - profess. monogrEdition - 3rd ed., reprintedPublication and manufacture - London : Kogan Page, 2006Language - englishISBN - 0-7494-3864-9COBISS.SI-ID - 16272102
Author
Cummins, Julian |
Mullin, Roddy
Topics
prodaja |
promocija |
metode |
pospeševanje prodaje |
potrošnik |
trženje |
strategija trženja |
ustvarjalnost |
kreativnost |
ponudba |
poraba |
tržne raziskave |
dobavitelji |
cena |
sales |
promotion |
methods |
sales promotion |
consumer |
marketing |
marketing strategy |
creativeness |
creativity |
supply |
consumption |
market research |
suppliers |
price |
price
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University of Novo mesto |
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Fakulteta za ekonomijo in informatiko 339.13 MULLIN R. Sales IN: 000006548 Fakulteta za ekonomijo in informatiko 339.13 MULLIN R. Sales IN: 000006548 |
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Database name | Field | Year |
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Cummins, Julian | ![]() |
Mullin, Roddy | ![]() |
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