Methodical basis of innovative tourism products markets options determination

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Methodical basis of innovative tourism products markets options determination

Ju.S. Miliutuna

Marketynh i menedz͡h︡ment innovat͡s︡iĭ, 12/2012, Volume: 3, Issue: 4

Journal Article

The article is investigated the applicability of the Frank M. Bass mathematical model to assess extent and timing of innovative tourism product consumers' perception. An author's classification of innovative tourism products target consumers is done. The necessity of Frank M. Bass model adaption to the needs of the tourism market by introducing a factor that would reflect the personal selling specifics is proved.

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