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  • Accidental Celebrities
    Millette, Alexandre; Prémont, Karine

    Medijske studije, 01/2023, Volume: 14, Issue: 28
    Journal Article

    Using quantitative analysis, we analyzed the coverage of women indirectly involved in four major U.S. presidential scandals (Watergate, Iran-Contra, Clinton-Lewinsky affair, Ukraine quid pro quo) through 258 articles published in six magazines (The Atlantic, The New York Times Magazine, Time, The New Yorker, Newsweek, Rolling Stone) to assess how they are described by journalists. Three assumptions guided our analysis. First, women are covered in a negative way even if they are not responsible for the scandal. Second, they are covered by the magazines in a stereotypical way to describe their behavior, their character, or their role in the scandal. Finally, the coverage of women involved in more recent scandals is less stereotypical and less negative. While the literature shows that women receive more negative coverage than men when they are responsible for political scandals, our results show that this is also the case for these “accidental celebrities”. Koristeći se kvantitativnom analizom, analizirali smo izvještavanje o ženama koje su bile neizravno umiješane u četiri velika predsjednička skandala u SAD-u (Watergate, Iran – Contra, afera Clinton – Lewinsky, Ukrajina quid pro quo) u 258 članaka objavljenih u šest časopisa (The Atlantic, The New York Times Magazine, Time, The New Yorker, Newsweek, Rolling Stone) kako bismo ocijenili kako ih opisuju novinari. Tri su pretpostavke vodile našu analizu. Prvo, žene su pokrivene na negativan način, čak i ako nisu odgovorne za skandal. Drugo, časopisi o njima pišu na stereotipan način kada opisuju njihovo ponašanje, njihov karakter ili njihovu ulogu u skandalu. Konačno, izvještavanje o ženama uključenima u novije skandale manje je stereotipno i manje negativno. Dok literatura pokazuje da su žene negativnije prikazane od muškaraca kada su odgovorne za političke skandale, naši rezultati pokazuju da je tako i s ovim „slučajno slavnim ženama”.