2022 Communication Strategies in Digital Society Seminar (ComSDS),
2022-April-13
Conference Proceeding
The world-wide growing competition for talented applicant to universities and digital transformation of the world forces public relation departments of education institutions to develop effective communication strategies, tactics and tools. Digitalization of communication helps to collect and analyze data from students on different "stages": when they are applicants, students, or alumni.The article introduces a Student Journey Map (SJM) as a tool for effective university communication strategy development in digital environment as far as it is learners' experience oriented.
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